Nathalie Berger Duquene Appointed SVP, World Normal Supervisor, Balmain Magnificence
The Estée Lauder Companies Inc. has appointed Nathalie Berger Duquene as senior vice chairman, international basic supervisor, Balmain Beauty, efficient instantly. Duquene will report back to Guillaume Jesel, president, World Manufacturers, Tom Ford Magnificence, Balmain Magnificence and Luxurious Enterprise Improvement.
“Drawing from the genuine heritage of Balmain, Nathalie will associate with me and the staff at Balmain to determine Balmain Magnificence as the way forward for luxurious, couture magnificence,” stated Guillaume. “With greater than 20 years of expertise in luxurious magnificence advertising and marketing, Nathalie is ideally suited to tackle this place and assist convey our new visionary luxurious model Balmain Magnificence to market, and into the fingers of shoppers globally.”
With the anticipated launch of Balmain Magnificence in 2024, Duquene will lead a staff in all facets of technique, concepting and innovation in collaboration with the management of Balmain.
In her most up-to-date function as Senior Vice President, World Advertising, Tom Ford Magnificence, Duquene’s management additional positioned the model to achieve its future rank ambitions. She helped deepen the collaborative mindset throughout groups, leading to robust innovation plans, impactful go-to-market methods, elevated and aspirational storytelling, and a stable basis for future worthwhile progress.
Previous to ELC, Duquene held international, worldwide and regional roles throughout manufacturers together with with Armani Magnificence, Lancôme, Helena Rubinstein, Biotherm and Guerlain. Duquene holds an MBA from ESSEC in Paris.
“Drawing from the genuine heritage of Balmain, Nathalie will associate with me and the staff at Balmain to determine Balmain Magnificence as the way forward for luxurious, couture magnificence,” stated Guillaume. “With greater than 20 years of expertise in luxurious magnificence advertising and marketing, Nathalie is ideally suited to tackle this place and assist convey our new visionary luxurious model Balmain Magnificence to market, and into the fingers of shoppers globally.”
With the anticipated launch of Balmain Magnificence in 2024, Duquene will lead a staff in all facets of technique, concepting and innovation in collaboration with the management of Balmain.
Expertise
Duquene joined The Estée Lauder Corporations in June 2019 as Vice President/Normal Supervisor, Tom Ford Magnificence and Kilian Paris, EMEA. On this function she efficiently led the acceleration of key perfume initiatives, elevated rating of key merchandise at retail and grew their in-store presence.In her most up-to-date function as Senior Vice President, World Advertising, Tom Ford Magnificence, Duquene’s management additional positioned the model to achieve its future rank ambitions. She helped deepen the collaborative mindset throughout groups, leading to robust innovation plans, impactful go-to-market methods, elevated and aspirational storytelling, and a stable basis for future worthwhile progress.
Previous to ELC, Duquene held international, worldwide and regional roles throughout manufacturers together with with Armani Magnificence, Lancôme, Helena Rubinstein, Biotherm and Guerlain. Duquene holds an MBA from ESSEC in Paris.
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