Sony Music Leisure Opens New Philippines Head Workplace

New headquarters positioned in Pasig Metropolis might be dwelling to Sony Music Leisure and label companies firm The Orchard to Proceed Help of Native Artists and Repertoire

Manila, September 30, 2022 – Sony Music Leisure (SME) Philippines at present introduced the opening of its new workplace in Manila, to proceed the Firm’s enterprise to find and develop the following era of Filipino artists.

Situated in Pasig Metropolis, a significant enterprise, leisure and cultural hub, the brand new Workplace would be the dwelling for SME Philippines and The Orchard Philippines, housing specialists in A&R and digital advertising to assist SME Philippine’s roster of greater than 70 native artists, uncover and develop up-and-coming musical expertise, and promote music from the nation.

SME Philippines is dwelling to among the most well-known artists and musical teams within the Philippines and Southeast Asia, together with Ben&Ben, SB19, NOBITA, Ace Banzuelo, and Clara Benin.

The opening occasion was attended by Pasig Metropolis Deputy Mayor Dodot Jaworski, in addition to senior executives from Sony Music Group, artists, and enterprise companions. Visitors loved performances by native SME stars Ace Banzuelo, I Belong to The Zoo, Alex Bruce, Clara Benin, Younger Cocoa, and Of Mercury.

“The Philippines is a music-loving nation. It’s thrilling to witness the expansion of the native music business and see native musicians making it huge regionally and internationally. We’re heartened to see that Sony Music Philippines is looking Pasig Metropolis its dwelling,” mentioned Vice Mayor of Pasig Metropolis, Dodot Jaworski.

“Right here, within the Philippines, the colourful cultural material of the nation has given rise to a brand new era of artists who’re pushing boundaries with their music and showcasing the very best of native music,” mentioned Shridhar Subramaniam, President, Company Technique and Market Improvement, Asia and Center East, Sony Music Leisure. “The cultural range and creativity within the Philippines  coupled with the tempo of digital adoption presents monumental alternatives for artists to create and share their music, and we’re dedicated to supporting their efforts.”

“Through the years, we’ve labored intently with musicians, creators and companions to construct a powerful roster of native artists and supply every of them with best-in-class assist,” mentioned Roslyn Pineda, Common Supervisor, Philippines, Sony Music Leisure. “Because of this, we’ve created quite a few worldwide hits and native favorites, in addition to making our mark as the one music firm with a Christian music sub label within the nation. Trying forward, we’re able to additional our efforts to assist Filipino music each within the nation and past.”

Among the many homegrown artists who’ve made a reputation for themselves regionally and internationally are Ben&Ben and SB19.

“Sony Music has been a beautiful associate in serving to us attain out to our fanbase, Liwanag, with our music,” mentioned Ben&Ben. “They’ve opened so many doorways for us, making it attainable to convey the feelings and messages of the songs we’ve made to the individuals who want it. They’ve always given us renewed vitality to maintain pushing boundaries and preserve shifting ahead, it doesn’t matter what route the wind blows. It’s an honor to be working alongside a corporation filled with passionate and devoted folks. As we embark on a brand new journey with our first North American Tour, it’s unhappy that we’ll miss the opening of the brand new workplace, however we’re proud to see how far Sony Music Philippines has come.”

5-member sensation SB19 debuted in late 2018 and has acquired widespread recognition with their singles, “What?”, “Alab (Burning)” and “Go Up”. The pop group was nominated for “High Social Artist” on the 2021 Billboards Music Awards and has the longest-running primary hit within the historical past of Billboard’s Sizzling Trending Songs chart for “Bazinga”.

‘Sony Music has been a key and important associate for us by way of the years, serving to us attain our followers and audiences by way of their large and intensive community’, added SB19 in a press release. ‘From working with us on our first album, to supporting us on our not too long ago launched worldwide single ‘WYAT’ and serving to us with our upcoming world tour, we couldn’t have requested for a greater staff. From the underside of our hearts, we wish to congratulate them on the opening of their new workplace.”