HCL Tech launches new model positioning and emblem
IT providers main HCL Applied sciences has launched its new model identification and emblem, which seeks to embrace a definite world model identification whereas retaining connectivity with HCL Group.
The corporate’s new ‘HCLTech’ model and emblem shall be on the coronary heart of its go-to-market technique and characterize its differentiated portfolio of providers and merchandise that supercharge digital transformation for enterprises at scale, HCL Applied sciences stated in a press release.
As the corporate nears the $12 billion income mark, chairperson Roshni Nadar Malhotra described the announcement as an evolution for HCLTech to embrace a definite world model identification whereas retaining connectivity with HCL Group.
“For HCLTech, Supercharging Progress is about accelerating the digital transformation for our shoppers on a regular basis in addition to the ethos of the group to advance the aspirations of our individuals, contribute to a sustainable planet and uplift native communities throughout our world footprint,” Malhotra stated.
The corporate additionally launched its new worker worth proposition (EVP) – ‘Discover Your Spark’. Constructed on the broad tenets of alternative, respect, and trusted employment, HCLTech’s EVP emphasizes its dedication to assist each present and potential workers maximize their profession potential and ambitions.
“At this time, we’re proud to share our goal assertion – to deliver collectively one of the best of expertise and our individuals to supercharge progress. Our goal accelerates our journey to be the digital accomplice of alternative for world enterprises via differentiated providers and merchandise and being an employer of alternative for prime expertise. It additionally underscores our accountability to proceed contributing towards inclusive development of communities the place we function and a sustainable planet for the generations to come back,” C Vijayakumar, CEO & Managing Director, HCLTech stated.
Elaborating on the rationale of the brand new model positioning, C Vijayakumar stated, “Supercharging Progress captures the essence of what we do as we speak and our aspiration of what we need to do extra of – at scale, at pace, for our shoppers, for our individuals, communities and planet.”
The corporate has additionally expanded its world CSR partnerships and volunteer-led initiatives to supercharge its efforts throughout core pillars of schooling and employment, well being, wellbeing and primary wants, and surroundings.
“At this time marks a significant milestone in HCLTech’s thrilling journey as we carve out a definite model identification and goal that can energy us – at pace – on this subsequent chapter of our journey,” stated Jill Kouri, Chief Advertising and marketing Officer, HCLTech.
“With such a wealthy heritage, world-class supply and emphasis on consumer service, we are going to at all times embody a spirit of flexibility and dedication to being a real accomplice, within the trenches with our shoppers each step of the best way.”
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