Sports activities Leisure Community secures AFL radio rights

SPORTS Leisure Community has prolonged its AFL radio rights partnership in a deal that delivers unprecedented protection, extra matches and better distribution than ever earlier than.

In a landmark deal, SEN has secured audio rights to all 9 AFL matches in every spherical of the Toyota AFL Premiership Season for the subsequent two years and unlocked a brand new vary of distribution rights round Australia.

Sports activities Leisure Community’s AFL Nation name – already the biggest ever audio distribution of stay sport in Australia – will now be extra obtainable than ever earlier than.

Particulars for the radio rights partnership embody:

• Rights for all West Coast Eagles and Fremantle Dockers matches, to be broadcast on SEN WA, 657am Perth, SEN Spirit 621 Bunbury and SEN Peel Mandurah DAB+.
• For the primary time, rights for all Adelaide Crows and Port Adelaide Energy matches on SEN SA 1629am.
• For the primary time, unique proper to syndicate/sub-license to different AM stations in Adelaide and Perth.
• Unique AM broadcast on the AFL platforms together with the AFL App and AFL.com.au of the AFL Nation name.
• Devoted and unique protection of Brisbane Lions, Gold Coast Suns, Sydney Swans and GWS Giants video games on SENQ 693am (Brisbane) and SEN 1170am (Sydney) platforms respectively.
• Regional syndication exclusivity, apart from SCA-Triple M owned stations nationally and Ok-Rock in Geelong.
• Continuation of stay protection of all matches on the SEN app and development of the in-venue product, SEN Stadium.

At the side of the AFL radio rights, SEN has additionally prolonged its provide of AFL Commerce Radio solely to the AFL till the tip of 2024.

Sports activities Leisure Community Chief Govt Craig Hutchison mentioned whereas particulars of the deal had been confidential, it additionally delivers a big saving to SEG shareholders and is in flip an important deal for the AFL.

“We’ve labored with the AFL to accommodate their request to work straight with the 9 and NOVA networks and unlock them from our earlier rights construction, a call we’ve supported within the robust curiosity of our shareholders and personal platforms,” Hutchison mentioned.

“With the expansion, acquisition and maturing of our personal SEN stations we had been totally focussed on a deal that served the SEN listenership by way of our personal stations, app and intensive regional companions. And we’re rapt to have the ability to name native groups in Adelaide and Perth for the primary time.

“SEN’s AFL Nation continues to innovate and broadcasts extra matches than anybody, and ever earlier than. We’re actually pleased with the very fact we take the sport all through all of Australia together with NSW and Queensland, whether or not it’s regional cities or capital cities with extra footy broadcast than anybody else.

“Be it by way of as much as 100 radio frequencies throughout each state and territory, the SEN app, sen.com.au, afl.com.au, aflnation.com.au, SEN Stadium and past – AFL Nation actually is the place for unparalleled stay AFL footy of the Toyota AFL Premiership season.”

“Now we have additionally been delighted with the continued growth of SEN Stadium over the previous few years as we proceed to ship stay commentary with no delays direct to the followers inside AFL venues.”