Former tour information units Vietnamese pop music path ablaze

The tune is at the moment one of many hottest tracks on-line proper now after tens of hundreds of thousands of Vietnamese customers on social media platform TikTok used its melody of their movies.

Movies utilizing this observe as background music have raked in additional than 147 million views. In the meantime, the music video (MV) has additionally earned over 19 million YouTube views since its June 10 launch.

Beforehand, the tune had topped Billboard Vietnam’s High Vietnamese Songs and Sizzling 100 charts, in addition to entered the highest trending chart on YouTube in lots of international locations.

The tune, a combination between deep home and pop genres, has lyrics about overcoming painful realities:

“Darling, do not cry and let the darkness in entrance of your eyes swallow you

“Honey, don’t fret and do not let the longer term go you by “There’s slightly remorse on the finish simply it’s what it’s

“I am not mistaken and I am unable to let my coronary heart damage perpetually…”

Tan stated he wrote the tune in 2021, in the course of the Covid social distancing interval.

“Once I was cooped up at residence, I used to be overwhelmed by disappointment and indescribable detrimental feelings, feeling like I used to be locked inside a darkish room.

“I went by means of an extended interval of despair and this tune helped me get out of that mind-set. I hope it can assist others who’ve gone by means of comparable experiences.”

Even earlier than “Upstairs”, Tan had had a collection of songs go viral on social media.

Launched in August 2021, “Da Vu” (tough translation: Dance Social gathering) depicts a woman’s painful emotions after a breakup. Its MV has over 26 million YouTube views.

Movies utilizing this tune because the background music had over 75.8 million TikTok views and practically 2 billion views on Douyin, Chinese language counterpart of TikTok.

It was dubbed the “divine tune of Vietnam” by the Chinese language on-line group with individuals complimenting it for its “distinctive, pentatonic and epic” sounds.

Launched in September 2020, “Ngay Tho” (Harmless) at the moment has 82.6 million TikTok views and a mixed 60 million or so YouTube views of three variations of the tune. The singer additionally launched a Chinese language model of the tune, which acquired over 10 billion views on Douyin.

“Tinh Dau” (First Love), which debuted in February 2020, has garnered 55.9 million TikTok views and 41 million YouTube views.

Tan stated this tune means quite a bit to him since its success helped him and his firm overcome monetary difficulties on the time.

The singer stated the important thing to his success was realizing the way to make fashionable songs for social media customers to include into their movies.

When producing, he and his staff centered on writing melodies and lyrics which might be straightforward to hearken to and memorize, Tan stated.

This makes it easy for customers and content material creators throughout platforms to make use of his music of their movies and will increase the possibilities for the tune to go viral, he added.

In accordance with Chinese language media outlet Sina, discovering and utilizing new and interesting songs is important for a video to go viral on TikTok and Douyin.

Tan stated his music was not restricted to 1 style. He wished to mix many various kinds of music to create a definite sound.

“As an artist, I would like my music to evolve. So I attempt to deliver one thing new to the viewers every time, however nonetheless preserve my distinctive coloration,” he stated, including he’ll launch a four-track mini-album within the close to future.

Nguyen Tang Duy Tan was born within the central province of Quang Tri in 1995. He used to work as a tour information earlier than changing into a singer. He’s at the moment the CEO of the leisure firm Large Arts Leisure, answerable for music manufacturing.