Actor Ranveer Singh invests in Indian magnificence model Sugar Cosmetics

THE WHAT? Actor Ranveer Singh has invested in Indian magnificence model Sugar Cosmetics, which follows a US$50 million Sequence D fundraiser for the start-up, in accordance with the Indian Financial Occasions. 

THE DETAILS The Sequence D funding spherical was led by non-public fairness agency L Catterton. Sugar Cosmetics launched as a D2C model in 2015 earlier than branching out into offline retail in 2017. 

In response to a press release by Sugar Cosmetics, Singh will act as a ‘model evangelist and construct join throughout key markets.’ 

THE WHY? The monetary injection is alleged to assist the corporate increase into different potential markets. 

Sugar Cosmetics Co-founder, Vineeta Singh, mentioned, “Ranveer’s character of being daring, quirky, and vibrant makes the partnership a pure match.”