WMG Warner Music and ADA Latin Completely Signal the Group Efecto Elegante

Warner Music Mexico and ADA Latin have signed the duo Efecto Elegante, one essentially the most profitable new acts in Música Mexicana, the fast-growing style beforehand often known as Regional Mexican Music.

This unique deal is a part of Warner Music’s dedication to stepping up its funding in Música Mexicana, which is massively in style in each Mexico and the US.

Efecto Elegante are brothers Carlos Uriel Pérez Alvarado and Axel Ulises from the town of Mazatlán, who fashioned their band little greater than 4 years in the past as they sought to transform their pastime right into a occupation.

Their ardour for music was sparked by likelihood, when their mom gave them a guitar to share, which they used to start out making covers of their favorite artists comparable to Los Tucanes de Tijuana and Alfredo Olivas. Their pastime step by step become their motive for residing they usually developed their very own artistic id.

Efecto Elegante are identified for his or her sierreño-campirano fashion of music, which makes use of guitars and the tololoche, a conventional Mexican instrument. They’ve launched quite a lot of songs which have made an affect together with ‘Préstame tu Corazón’, ‘Yo Te Amaré’ and their present single ‘Quise Ver Como Empecé’.

The pair are having fun with vital success. They’ve spent three months within the High 200 of Spotify Mexico, attracting greater than 2.1 million month-to-month customers on the platform. Their official Efecto Elegante channel on YouTube has generated greater than 58 million views they usually’ve already appeared within the High 50 Billboard Sizzling Latin chart.

Tomás Rodríguez, Managing Director, Warner Music Mexico, says: “We’re very excited to signal Efecto Elegante as we develop our dedication to put money into Música Mexicana. Their sound, their songwriting and the sensation they bring about to every efficiency makes them a bunch with superb prospects. We’re assured that with their expertise, and our help, they’ll grow to be much more in style at house and we are able to take their music to followers in different territories.”

Delia Orjuela, Common Supervisor of Música Mexicana, provides: “I’m excited to welcome Efecto Elegante into the Warner Music household. We’re able to work arduous and share their expertise and keenness for Música Mexicana, one of many fastest-growing genres in North America.”

“Unquestionably this take care of Warner Music Mexico and ADA will enable Efecto Elegante to proceed fulfilling their dream, taking their music to thousands and thousands of individuals.”