Muskegon sees profitable summer time competition season
Town makes use of high-tech software program to trace crowd sizes at a lot of its signature occasions.
MUSKEGON, Mich. — We’re heading towards the final unofficial weekend of summer time and there is encouraging financial information from the lakeshore.
Muskegon is reporting a profitable summer time competition season and has the numbers to show it.
As they put together for this weekend’s Muskegon Polish Pageant, metropolis officers confirmed off the delicate software program in use to trace crowd sizes.
“They’re undoubtedly up throughout the board.”
As growth director, Jake Eckholm’s workplace handles a variety of the quantity crunching that goes on behind the scenes.
“We’re seeing numbers trending up for all of our festivals and music organizations and events within the park– nearly every thing we do down right here,” he mentioned.
These numbers aren’t a guessing recreation, Eckholm mentioned, however a product of refined software program referred to as Placer.ai.
“It offers us a variety of stable information to type of present that our occasion season is offering a variety of constructive financial influence,” Eckholm famous.
Breaking down the information in exacting element, the software program reveals not solely the variety of attendees, however the place they got here from, the place guests spent their cash and extra.
It confirmed, for instance, that the ever-popular Lakeshore Artwork Pageant drew round 14-thousand artwork lovers in 2022:
Guests got here from as distant because the Chicago and Cleveland suburbs:
One other report confirmed attendance figures for June’s Style of Muskegon blew-past estimates by 1000’s, exceeding expectations to the extent that organizers had been pressured to start out recycling tickets.
Attendance figures for each festivals had been up over final 12 months, information confirmed.
“The summer time competition season was wonderful,” Lashelle Mikesell of Go to Muskegon associated. “The key is out. We’re a seashore city that has loads to do.”
Town additionally has a separate agency that tracks native resort stays, with information displaying they might shattered the report set simply final 12 months.
“Data point out that the lodging numbers are going to bypass final 12 months displaying that it was a really profitable season for the lodging taxes as nicely,” Mikesell defined.
The information offers metropolis leaders and competition organizers a transparent path to observe, Eckholm mentioned.
What they’re doing proper, what they may enhance upon and what subsequent 12 months ought to seem like.
“That is going to have an effect on you recognize, what number of additional foot patrol cops we’ll need down right here, what number of rubbish receptacles, what number of restrooms, so they assist simply create higher occasions and higher tourism experiences in downtown Muskegon,” He defined.
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