d2c manufacturers: Marico to construct Thrasio-style mannequin to scale up D2C manufacturers
Synopsis
That is additionally a part of a wider technique by the buyer items firm to enter new segments, particularly within the on-line house, and have greater agility for its general operations with out disrupting the prevailing conventional system.
Marico is making an attempt to construct a Thrasio-style mannequin the place it’ll create synergies and scale up direct-to-consumer manufacturers by having a typical tech platform, provide chain and buyer relations administration. That is additionally a part of a wider technique by the buyer items firm to enter new segments, particularly within the on-line house, and have greater agility for its general operations with out disrupting the prevailing conventional system. The proprietor of the
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