Marimekko companions with Spinnova on capsule assortment

Finnish vogue model Marimekko has partnered with Finnish sustainable textile materials firm Spinnova to launch a group containing what it claims is the primary ever commercially accessible printed merchandise made utilizing Spinnova fibre.

The gathering is alleged to be a step towards Marimekko’s ambition that sooner or later, sustainable merchandise can be made in stability with the setting, in step with the ideas of the round economic system. The capsule features a denim-inspired good utility overshirt, a pair of trousers and a tote bag.

The denim-like materials mix consists of roughly 20% Spinnova fibre. The remainder of the mix is cotton, of which about 70% is natural cotton. Spinnova’s revolutionary textile fibre is fabricated from licensed wooden sourced from responsibly managed forests and is absolutely recyclable.

In accordance with a examine by Spinnova, the manufacturing of Spinnova fibre consumes roughly 99.9% much less water compared to typical cotton. The corporate says it makes use of zero dangerous chemical compounds within the manufacturing of its fibre.

“What has motivated us each all through this journey is the shared need to handle the environmental impacts of the style and textile business. The brand new capsule is one step in the direction of our objectives. It was a pure option to accomplice with Spinnova due to its sustainability potential, and partnerships with the likes of Spinnova play a significant position in reaching our bold sustainability objectives as an organization,” says Suvi-Elina Enqvist, head of innovation works at Marimekko.

Marimekko and Spinnova have been collaborating on testing, growing, and commercializing new textiles fabricated from Spinnova fibre since 2017. In February 2020, the manufacturers introduced two prototype outfits together with the aspiration to introduce commercially viable product by 2022. The collaboration was recognised as a finalist within the sustainability class in Quick Firm’s 2020 Innovation by Design Awards.

Marimekko made with Spinnova capsule assortment is on the market in chosen markets from this week.

Earlier this month, Marimekko Group stated it was preparing to launch a pre-owned apparel platform.