Vevo Launches Latino Music Video Channels On TelevisaUnivision’s ViX

Vevo has partnered with TelevisaUnivision to launch two Latino-themed 24/7 reside streaming music video channels on ViX, concentrating on the brand new free, ad-supported platform’s viewers.

The partnership kicks off with “Vevo Latino,” which options artists akin to Romeo Santos and Shakira and “Vevo Reggaeton & Entice” that highlights the music of performers like Karol G and J Balvin. Vevo can be growing two extra FAST channels for ViX. “Vevo Regional Mexican” will promote music by teams together with Calibre 50 and Los Ángeles Azules and “Vevo Íconos Latinos” will highlight artists akin to Celia Cruz and Selena. These two channels are anticipated to launch within the fall.

All Vevo music channels shall be accessible on ViX’s ad-supported tier.

“Because the world’s main music video community, we’re continuously innovating our programming and increasing our distribution community to satisfy shoppers within the environments they frequent. In brief, we ship music movies to followers wherever, every time, and nevertheless they need them. With Latin being Vevo’s second most seen style globally, we hope this partnership with ViX – the biggest Spanish-language streamer – will convey Latin music movies to much more Hispanic American households,” says JP Evangelista, Senior Vice President, Content material, Programming & Advertising, Vevo.

In response to Vevo, the Latin style was the music community’s second most-viewed style of 2021 globally, with Colombian singer Karol G named Vevo’s top artist of the year. As client demand for Latin music movies continues to develop, executives for each firms say the partnership made sense.

“That is one other instance of our dedication to delivering top-quality content material to tens of millions of Spanish-speakers who need to see their tradition, language, pursuits, and experiences really represented and mirrored on display screen,” states Bilai Silar, TelevisaUnivision’s svp of OTT content material.