John Legend Launches Skincare Line

John Legend is the newest celeb to launch a skincare line—following the pattern of males coming into the sweetness enterprise.

Harry Styles debuted Pleasing on the finish of 2021; Jared Leto made headlines along with his gender-neutral line, Twentynine Palms, final October; and Pharrell Williams’ Humanrace expanded into suncare final 12 months. Let’s not overlook Brad Pit, with his luxe gender-neutral skincare constructed from grapes, Le Area.

So what makes Legend’s perspective totally different? Legend’s new skincare and bodycare model, Loved01 is launching on February 1st. The merchandise are formulated for melanin-rich pores and skin, which implies the merchandise are extra-moisturizing, Cosmopolitan reviews. Legend tells the journal, “we understood the analysis round melanated pores and skin and its propensity to lose moisture extra rapidly than different pores and skin sorts.”  

Loved01 will debut on-line and at CVS, adopted by a roll-out to Walmart in March—with six merchandise, initially: face and physique wash, face-and-body moisturizer, an exfoliating scrub, a firming mist, a face-and-body oil, and a shaving cream. 

The merchandise comprise sea buckthorn oil, rosehip oil, shea butter, coconut oil, and jojoba oil. The model is vegan and cruelty-free—and formulated with out parabens, sulfates, mineral oil, synthetic colours, and artificial perfume.

The packaging seems to be trendy, with a minimalist design that features black bottles and caps with beige tubes and labels. Moreover, each product is priced under $15. 

Images: by way of Instagram @loved01skin