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M&S launches ‘hottest new type of espresso to succeed in UK since flat white’ | Information


M&S stratford city cafe

M&S has launched what it claims is the “hottest new type of espresso to succeed in the UK for the reason that flat white” in its 330 retailer cafés throughout the UK.

The so-called ‘Magic Espresso’ is made with a double ristretto as an alternative of a double espresso.

A ristretto makes use of the identical quantity of floor espresso as an espresso however is extracted utilizing half the water, which is claimed to create a extra concentrated flavour.

“Velvety steamed milk” is added to make a espresso “with out the bitterness”, in accordance with M&S.

The Magic Espresso originated in Melbourne, Australia, the place M&S Café’s head of espresso Tom Rawlinson visited in November to “higher perceive the hype”.

It’s served in a 6oz glass or cup, making it smaller than a flat white, which is usually 8oz, and half the dimensions of a latte, which is 12oz.

“It’s a brief espresso with a daring, intense flavour, however as a result of it’s made with a double ristretto fairly than a double espresso, it doesn’t have as a lot bitterness as different shorter coffees like a flat white or cortado,” mentioned Rawlinson.

“It’s referred to as a Magic as it’s fairly actually the magic ratio of espresso to take advantage of.”

M&S registered a UK trademark for the title Magic Espresso final 12 months. 

The drink shall be out there within the UK completely at M&S Cafés, the place over 1,000 baristas have been educated to create it, in accordance with the retailer.

“It’s a extremely fashionable espresso selection in Melbourne, and also you typically hear espresso lovers asking for ‘a Magic’,” mentioned Rawlinson. “Although 10,000 miles is an extended option to go for the most recent espresso type, so we’re completely delighted to be bringing it completely to M&S Cafés from immediately.

“At M&S Meals we’re filled with firsts – from pioneering the prepacked sandwich within the Nineteen Eighties to the vegan hen kyiv extra not too long ago. Now our cafés get their very personal ‘first’ – and our professional baristas, who we’ve been coaching secretly over the previous few months, can’t wait to start out making Magic for purchasers.”



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