Onitsuka Tiger’s Luxurious Arm, THE ONITSUKA, is launching in Singapore

On the sixteenth of January, Onitsuka Tiger will open the doorways of THE ONITSUKA. The primary flagship boutique in South East Asia will likely be located on the first degree of ION Orchard (#01-14A)

Launched in 2019 in Tokyo, Japan, THE ONITSUKA is Onitsuka Tiger’s bougie sibling, characterised by an understated glamour and the savoir faire of Japanese craftsmanship. “The governing precept behind Onitsuka Tiger’s costume sneakers line is outlined by sensible enjoyment over extravagant opulence,” highlighted in a press launch. 

The footwear vary, a plethora of distinctive hybrid designs, marries subtle formal sneakers with fashion-forward kicks. Very a lot Onitsuka Tiger, however with an air of regalness. Principally in distinctive Japanese leathers, such because the home leather-based from Kobe cattle, handled with conventional methods by highly-skilled Japanese craftsmen, the ecletic repertoire, although a sub-label, echos the ethos and design sensibilities of Onitsuka Tiger, serving each kind and performance with signature icons just like the distinctive purple line and shark toothed sole. 

Whereas THE ONITSUKA steers in a special route, the performance and innovation intrinsic to its most important model come by means of. 

The debut additionally sees a newly developed foam outsole and insole that pack a punch, affording light-weight consolation, sturdiness, wonderful cushioning, arch assist and shock absorbency. Who would have thought the day the place formal sneakers triumph informal sneakers within the consolation facet would arrive. 

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Housing these beautiful items, a curated assortment of premium equipment, ready-to-wear, and Onitsuka Tiger’s premium line of NIPPON MADE sneakers, the stainless boutique perpetuates the brand new notion of luxurious – sporting considerate particulars that contribute to the deep magnificence and enduring type of the road. The easy shade palette of black, white and purple is, without delay, hanging but reductive. Then again, small luxuries like buttery leather-based seating, elegant terrazzo ground and customized fixtures categorical sensorial class. 

With an eye catching retailer façade, THE ONITSUKA guarantees to be a pleasant addition for native and abroad consumers, introducing them to a “new formal”.

To have a good time the milestone second of being the primary South East Asian flagship, THE ONITSUKA will current a particular native marketing campaign spotlighting distinguished personalities from Singapore’ arts and inventive group, in addition to a gap occasion early February. Keep tuned to the Japanese model’s official page and social media platforms for extra info. 

(Pictures: THE ONITSUKA / Onitsuka Tiger)
(Header Credit score: THE ONITSUKA IN SOHO, NEW YORK)