BurdaLuxury takes over Journey + Leisure licence for SEA, HK and Macau

BurdaLuxury is taking on the licence for Journey + Leisure Southeast Asia, Hong Kong and Macau, starting 1 January 2023. This marks an enlargement of the writer’s portfolio internationally which additionally consists of licences for Journey + Leisure India and South Asia since 2014.

This newest licence covers Singapore, Malaysia, Thailand, Laos, Indonesia, Vietnam, and Cambodia, in addition to Hong Kong and Macau. To make sure related, personalised content material for its viewers, BurdaLuxury will launch devoted web sites for every of those markets, curated to native tastes and preferences.

As a part of the relaunch, the corporate can even give attention to refreshing the model’s digital platforms within the area, specializing in an all-new design, new verticals, and geo-targeted content material. Past a greater, extra personalised person expertise, the localised web sites will create extra alternatives to attach advertisers with the fitting viewers.

Along with a digital model refresh, BurdaLuxury can even discover particular print editions, together with new awards and occasion properties that leverage the model’s experience and presence in Southeast Asia, Hong Kong and Macau. MARKETING-INTERACTIVE has reached out to BurdaLuxury for extra info.

Björn Rettig, CEO of BurdaLuxury, mentioned the corporate has efficiently confirmed in India that it’s the proper workforce to raise the model and is assured that it could replicate this success for the Southeast Asia, Hong Kong and Macau version.

“By this subsequent step, we’re in a position to additional mix BurdaLuxury’s experience in way of life and journey content material with the model legacy of Journey + Leisure on a fair bigger scale. Our presence in India and now Southeast Asia, Hong Kong and Macau will enable us to discover much more alternatives to faucet into the world’s most dynamic journey market,” he added.

Among the many checklist of publications beneath BurdaLuxury embrace AUGUSTMAN, HELLO! Journal Thailand, Status, and PIN Status. BurdaLuxury is a part of the Hubert Burda Media household, one of many largest media corporations in Germany. Working in 14 nations, Burda employs 11,000 folks and owns 550 media manufacturers.

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