L’Oréal Launches Shihyo, A Luxurious Magnificence Model

L’Oréal Groupe is launching a luxurious magnificence model. Referred to as Shihyo, model companions embody Lodge Shilla and Anchor Fairness Companions. The launch runs by Loshian, a third-party three way partnership. That is the primary time L’Oréal is launching a magnificence model by a three way partnership.

“L’Oréal Luxe may be very happy to announce the launch of Shihyo by a partnership with Lodge Shilla and Anchor Fairness Companions,” mentioned Cyril Chapuy, president, L’Oréal Luxe. “Rooted in an distinctive conventional knowledge and data of naturality, Shihyo represents the epitome of Asian luxurious magnificence. Empowered by science, Shihyo delivers the best skincare high quality because of its signature patented ingredient, providing essentially the most elevated luxurious magnificence expertise.”

Shihyo means “the knowledge of time.” It’s impressed by the Asian knowledge of the 24 seasons. In keeping with L’Oréal, Shihyo embodies the wholesome power of nature, powered by natural sciences.

The brand new model relies on the naturality of 24 natural elements harvested on the peak of every season, mixed with confirmed efficacy based mostly on scientific analysis and innovation. All formulation embody the signature ingredient referred to as ShiHyo24, a patented, nutrient-rich focus of the 24 natural elements infused with fermented rice water and ginseng water. 

“Shihyo is a luxurious magnificence model that brings out one of the best of naturality and efficacy with seasonal ngredients straight sourced from native farmers in Korea,” defined In-Gyu Han, COO, Lodge Shilla. “With our wealthy retail experience married with L’Oréal’s sturdy model constructing capabilities, we imagine Shihyo will elevate the need for pure, luxurious magnificence in Asia.”

Shihyo provides 24 various kinds of ampoules that includes 24 natural elements, together with different skincare merchandise corresponding to facial cleanser, essence, and cream, in addition to scalp care merchandise corresponding to shampoo and conditioner.

Shihyo leverages L’Oréal’s longstanding magnificence experience, Lodge Shilla’s luxurious retail channels, and Anchor’s sturdy monetary enterprise mannequin. Shihyo’s first flagship retailer, the “Seoul Backyard,” will open within the coming months at The Shilla Seoul Lodge in Korea, with the ambition of participating with shoppers and providing an immersive expertise with an intensive luxurious magnificence product vary.

“We’re glad to affix this partnership to assist the expansion of essentially the most distinctive model in Asia and globally,” mentioned Sanggyun Ahn, managing associate of Anchor Fairness Companions. “We now have full confidence that Shihyo will meet the discerning shoppers’ wants with new luxurious magnificence routines.”