L’Oréal enters three way partnership to launch new magnificence model

L’Oréal Groupe is launching a brand new magnificence model known as Shihyo by a three way partnership with Resort Shilla and Anchor Fairness Companions.

Shihyo’s first flagship retailer, the “Seoul Backyard,” will open within the coming months at The Shilla Seoul Resort in Korea.

L’Oréal President Luxe, Cyril Chapuy stated: “L’Oréal Luxe may be very happy to announce the launch of Shihyo by a partnership with Resort Shilla and Anchor Fairness Companions. Rooted in an distinctive conventional knowledge and data of naturality, Shihyo represents the epitome of Asian luxurious magnificence. Empowered by science, Shihyo delivers the best skincare high quality due to its signature patented ingredient, providing essentially the most elevated luxurious magnificence expertise.”

Shihyo, which implies “the knowledge of time,” is impressed by the Asian knowledge of the 24 seasons, stated to embody the wholesome power of nature, powered by natural sciences. All formulation embrace the signature ingredient ShiHyo24, a patented, nutrient-rich focus of 24 natural components infused with fermented rice water and ginseng water. The luxurious magnificence vary offes skincare merchandise equivalent to facial cleanser, essence, and cream, in addition to scalp/haircare merchandise.

Resort Shilla COO, In-Gyu Han stated: “Shihyo is a luxurious magnificence model that brings out the very best of naturality and efficacy with seasonal components instantly sourced from native farmers in Korea. With our wealthy retail experience married with L’Oréal’s sturdy model constructing capabilities, we imagine Shihyo will elevate the need for pure, luxurious magnificence in Asia.”

Anchor Fairness Companions Managing Companion, Sanggyun Ahn stated: “We’re glad to hitch this partnership to assist the expansion of essentially the most distinctive model in Asia and globally. We have now full confidence that Shihyo will meet the discerning customers’ wants with new luxurious magnificence routines.”