Tata Group plans 20 tech-heavy magnificence shops

THE WHAT? India’s Tata Group is gearing as much as compete with the likes of Sephora and Nykaa with the launch of a brand new tech-heavy magnificence retail model, in response to a report printed by Reuters.

THE DETAILS Tata Group plans to open some 20 shops throughout India subsequent yr, every that includes a slew of tech wizardry, together with digital try-on screens and digital pores and skin checks, to tempt the subsequent era of consumers to half with their money. The group is alleged to be in talks with a bunch of overseas manufacturers, amongst them The Trustworthy Co, Ellis Brooklyn and Gallinee. All declined to remark when contacted by Reuters.

THE WHY? Tata Group is hoping to seize the hearts of Indian magnificence fans aged 18 to 45, Reuters experiences, in a bid to carve out a slice of the US$16 billion cosmetics market.