L’Oreal launches luxurious magnificence model Shihyo with Resort Shilla

L’Oreal North Asia has launched a luxurious magnificence label subbed Shihyo via third-party three way partnership Loshian, underneath the partnership with South Korean motels and duty-free retailers operator Resort Shilla and Anchor Fairness Companions. 

The model marks L’Oreal’s first magnificence model launched via a three way partnership. Impressed by “the Asian knowledge of the 24 seasons”, Shihyo relies on the naturality of 24 natural elements harvested on the peak of every season. 

“Rooted in an distinctive conventional knowledge and data of naturality, Shihyo represents the epitome of Asian luxurious magnificence,” stated Cyril Chapuy, president of L’Oreal Luxe. 

The model’s first flagship retailer is ready to open its doorways at The Shilla Seoul Resort in South Korea within the coming months. 

“We now have full confidence that Shihyo will meet the discerning shoppers’ wants with new luxurious magnificence routines,” stated Sanggyun Ahn, managing associate of Anchor Fairness Companions. 

L’Oreal North Asia, accounting for greater than 30 per cent of L’Oreal Group’s international gross sales final yr, contains 5 geographically and culturally linked markets of Mainland China, Hong Kong, Taiwan, Japan and South Korea.

Earlier this yr, L’Oreal’s funding arm in China, Shanghai Meicifang Funding (Meicifang), bought a minority stake within the high-end Chinese language area of interest perfume model Paperwork as a part of the group’s effort to extend its affect in one of many world’s greatest magnificence markets.