10 Genius Methods Tony Khan Can Get The AEW Magic Again

The magic of the outdated AEW – how grim and surreal is that to jot down, since October 2019 actually wasn’t that way back? – is gone.

It is a largely excellent promotion nonetheless able to brilliance. It delivers nice matches and promos virtually each single week – we have simply been desensitised to its baseline normal – however the feeling it elicits simply is not the identical. That is not a purely subjective assertion, and whereas everyone’s social media timelines are curated in another way, from this attitude a minimum of, it is virtually not possible to not encounter a number of derivations of “I am simply not feeling AEW currently” just about in all places.

Much more goal metrics bear that take out, too: scores are steady and spectacular, granted, however past the New York and Toronto reveals, AEW has by no means felt quieter or smaller than it has within the wake of All Out. Attendance borders on bleak in lots of markets.

Hell, even the Satan Himself, MJF, spoke of the cloud that lingers over AEW in an off-air promo minimize after Dynamite on Wednesday.

However is the person he did not instantly title – CM Punk – liable for all the pieces? Or has Tony Khan in some way conspired to fall into each unhealthy reserving entice abruptly in 2022? And may it ever really feel the identical once more?

Sure. Sure it could possibly…

It’s anticipated that AEW will likely be awarded a really beneficial rights payment early subsequent yr. Even Dave Meltzer – who regardless of being biased, apparently, has spent a lot of 2022 fretting over its notion inside Warner Bros. Discovery – is sort of bullish on that prospect.

One completely happy byproduct of signing far too many wrestlers, virtually all the wrestlers really, is that Khan could have quite a lot of company-generated cash to play with – and never a fantastic deal to spend it on. Who’s left to even herald?

He at all times finds a means, however nonetheless: no person who will arrive at nice expense.

AEW is getting destroyed virtually ritually each time it returns to market in the identical calendar yr. The November 16 Dynamite drew simply over 3,000 punters to the Complete Mortgage Area in Bridgeport, Connecticut. They drew 5,993 the final time they ran the constructing (February 23), convincing simply over half of the market to return again. That is not good.

After all, returning to the identical markets over and over is not solely in charge; if the product was as scorching because it was on the highway to Revolution, the returns would not be fairly so diminished. The visibly smaller crowds and comparative lack of ambiance is detracting from the general vibe.

There are many boring monetary, logistical and enterprising the reason why AEW does this – they run Texas so actually because it is large, straightforward to loop, and was a hotbed earlier than WWE monopolised the nation – however it is time to chew the bullet and use the brand new TV cash to eat some prices. Nobody new star goes to have the identical impact as a promotion that appears, sounds and feels red-hot once more as soon as extra.

It isn’t the one factor Khan ought to spend his cash on…