Laura Geller Beauty is celebrating its twenty fifth anniversary in partnership with style illustrator Holly Nichols.
Based in 1997 by veteran make-up artist Laura Geller, the model first launched with a spotlight and contour equipment on QVC that bought out inside minutes. 1 / 4 century later, Laura Geller has amassed an A-list superstar fanbase and stays a prime 10 model on QVC – a testomony to the model’s cult-favorite standing, stated the corporate. Right this moment, Laura Geller Magnificence has over 70 product SKUs and sells considered one of its Baked Stability-n-Brighten Coloration Correcting Basis each minute.
The corporate additionally options girls over 40 in all of its advertising and social media messaging, partnering with celebrities like Fran Drescher, Kathy Najimy, Paulina Porizkova, Paula Abdul and Patricia Heaton to highlight mature magnificence.
Laura Geller twenty fifth Anniversary
To rejoice their twenty fifth anniversary, Laura Geller Beauty has partnered with Boston-based style illustrator Holly Nichols to launch a limited-edition make-up bag. Notably, the illustrative design by Nichols purposely showcases mature girls, a gaggle usually neglected in style illustrations.
“Wanting again at these 25 years, I could not be extra happy with what we have achieved as a model,” stated Geller. “It has been an unbelievable journey doing what I like and I am wanting ahead to the following section as we proceed to push the narrative on what we predict is aspirational in magnificence media and imagery.”
“I am very excited to be part of this momentous event,” stated Nichols. “Style illustration does not sometimes showcase mature girls, and I am honored to hitch forces with Laura Geller Magnificence on their mission to rejoice magnificence later in life.”
Obtainable on LauraGeller.com, the twenty fifth Anniversary Restricted-Version Make-up Bag is on the market for buy for $20, or as a present with buy with orders over $75, or when buying the Cult Classics Full Face Package or Each day Routine Full Face Package.
