CM Group’s Selligent Awards Honour International Manufacturers for

NASHVILLE, Tenn. and BRUSSELS, Belgium, Nov. 09, 2022 (GLOBE NEWSWIRE) — CM Group right this moment introduced the winners of the Selligent Reconnect Summit 2022, introduced by its product answer, Selligent Marketing Cloud. Hosted on the Kinepolis cinema in Breda, Netherlands amongst different places, this yr’s occasion targeted on the “The following technology of relationship advertising and marketing methods” at a time when it’s extra crucial than ever for manufacturers to construct related, significant client interactions at each level within the buyer journey.

CM Group organised six occasions worldwide to have fun innovation, transformation, collaboration and engagement utilizing the Selligent platform. This yr’s roadshow included three bodily editions in Breda (Netherlands), France (Paris) and Spain (Barcelona), in addition to three digital editions in English, Italian and German. This yr, 24 nations have been represented, creating inspiring digital experiences addressing related advertising and marketing challenges, and serving to entrepreneurs globally excel in constructing robust connections with customers by way of relationship advertising and marketing.

“Loyalty is crucial in an period with selections and alternatives galore. A model’s success is set by how lengthy buyer relationships final. Ahead-thinking omnichannel advertising and marketing helps constructing and sustaining these relationships. The Reconnect awards subsequently highlights distinctive loyalty campaigns our clients and companions have created. We thank everybody who participated and congratulate all of the winners,” mentioned Ramses Bossuyt, International VP of Shopper Success at Selligent, a part of CM Group.

With the continued affect of the down market, privateness rules and issues, 2022 has confirmed to be a yr that pushed manufacturers and businesses to strategy advertising and marketing in another way. CM Group is happy to highlight essentially the most revolutionary campaigns developed by entrepreneurs up to now yr by showcasing relationship advertising and marketing excellence by way of personalisation, loyalty, engagement and acquisition initiatives utilizing the Selligent platform.

Excellence in Client-First: winners of this class have delivered a advertising and marketing program that really places the buyer earlier than the product in each method. These circumstances utilise engagement methods primarily based on integrity and empathy.

• Burger King BE and Springbok (Breda, Netherlands)
• La Nouvelle République du Centre Ouest (Paris, France)
• Decántalo (Barcelona, Spain)
• Gabe’s (United States)

Excellence in MarTech Innovation: These campaigns exhibit out-of-the-box pondering, showcasing true originality whereas utilizing revolutionary advertising and marketing know-how corresponding to AI, Machine Studying, and Pure Language Processing. With this award, manufacturers which can be main the market by being the primary to check these new revolutionary applied sciences within the curiosity of their advertising and marketing groups and/or customers are acknowledged.

• De Bijenkorf and RapidSugar (Breda, Netherlands)
• CRIT (Paris, France)
• VeryChic (Barcelona, Spain)
• BIAH (United States)

Excellence In Omnichannel Interactive Advertising and marketing: Every of the nominees on this class leverage at the least two built-in channels, or a single channel aside from e-mail – however totally built-in with e-mail (corresponding to reactivity or retargeting), to ship an excellent expertise to their customers.

• Dominos Pizza Nl and Ematters (Breda, Netherlands)
• M6 Group (Paris, France)
• UNICEF (Barcelona, Spain; United States)
  

Finest In Agile & Inclusive Advertising and marketing: The continuing affect of the latest pandemic has remained a problem for all entrepreneurs. This class honours these purchasers and companions who demonstrated agility and inclusiveness in these tough occasions, by responding to the wants of their clients and communities.

• Kinepolis (Breda, Netherlands; Barcelona, Spain; United States)
• Leasecom and MarketEspace (Paris, France)

Excellence In Loyalty: A brand-new class that highlights excellence in constructing loyalty by way of relationship advertising and marketing and personalisation.

• ClimaClic and Burdadirect (Breda, Netherlands)
  

Selligent Favourite ‘coup de cœur’: this award highlights Selligent’s favourite campaigns that test the containers for a variety of classes and excellence in digital advertising and marketing.

• Accent Jobs and Springbok (Breda, Netherlands)
• Cassis Paprika (Paris, France)
• Corwin (United States)
  

To be taught extra about this yr’s winners, go to here.

About Selligent Advertising and marketing Cloud

Selligent Advertising and marketing Cloud, a part of CM Group, is an clever omnichannel advertising and marketing cloud platform. With dynamic know-how, Selligent offers actionable insights that allow corporations to ship extra customized and helpful client engagement. This leads to compelling experiences throughout all channels. With groups within the US and Europe, and a world community of companions, Selligent’s mission is to make advertising and marketing private.

About CM Group

CM Group gives a set of world-class martech options that assist entrepreneurs ship worth throughout your complete buyer lifecycle. CM Group now consists of Marketing campaign Monitor, Emma, Vuture, Liveclicker, Sailthru, Selligent and Cheetah Digital. By becoming a member of collectively these main product options, CM Group gives quite a lot of Relationship Advertising and marketing use circumstances that can be utilized by entrepreneurs at any stage. Headquartered in Nashville, TN, CM Group has places of work globally throughout the US, Europe, Australia, New Zealand, South America and Central America, in addition to in Japan.

Media Contact:
Katie Pfister
CM Group
kpfister@campaignmonitor.com