CBS Outbids Amazon for Large UEFA Media Rights Deal
UEFA reached a U.S. media rights cope with CBS, Viacom and Paramount on Friday for its membership tournaments, together with the Champions League.
The six-year deal is price $1.5 billion complete, calculating to $250 million per season. CBS and its companions outbid Amazon for the media rights deal. Amazon at the moment owns the rights to the UK, Germany and Italy markets.
“UEFA has been a key driver for Paramount+ since our launch and we’re thrilled to increase this profitable partnership showcasing much more world-class soccer by way of the 2029-30 season,” CBS mentioned in an announcement, via Sports Business Journal.
Although Amazon did reportedly make a bid for the U.S. media rights, it’s believed that the corporate is focusing its American market with its inaugural Thursday Evening Soccer NFL broadcasts this 12 months, per The Athletic.
With the $250 million per season complete, UEFA will see a rise of about $100 million in comparison with its earlier cope with Paramount and Univision.
The Spanish-speaking rights will likely be determined in a distinct sale.
The brand new media rights contract begins within the 2024–25 season. Its focus will likely be on the UEFA Europa League, the UEFA Europa Convention League and the UEFA Champions League.
The brand new deal coincides with the Champions League’s transfer to an expanded 36-team competitors following what’s known as the “Swiss model.”
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