Australia’s Sweetheart Reveals Off the Google Pixel with 72andSunny

Iconic Australian Sharon Strzelecki reveals herself to be the surprising hero on a day trip together with her netball workforce, on this newest Google Pixel 7 spot by Google Australia and 72andSunny, with PHD Australia and EssenceMediacom.

Following the current launch of the Google Pixel 7 and seven Professional, Google Pixel Buds Professional and the Google Pixel Watch – the primary smartwatch constructed in and out by Google – the objective was to speak to Australians that Google’s Pixel ecosystem of merchandise simply acquired even stronger and extra useful. To showcase simply how useful these units (collectively named ‘The Google Pixel Assortment’) could be, Magda Szubanski reprises her position because the beloved Australian character Sharon Strzelecki to reveal a few of Pixel’s most progressive options in motion.

Helmed by award-winning comedy director Al Morrow from Rabbit, the movies observe the surprisingly tech-savvy Sharon and her netball workforce as she orders on behalf of her group in fluent Japanese, units netball drill reminders effortlessly, and makes use of the Magic Eraser characteristic to erase a rival participant from her workforce pictures. Rack off Rochelle!

Says Genevieve Hoey, artistic lead, 72andSunny ANZ, “Sharon Strzelecki is Australia’s most beloved every-person. To see her effortlessly use these smooth Google Pixel merchandise in her day-to-day proves that we will all do it too. In actual life, Madga has this unimaginable ardour for tech. You’ll be able to see that enthusiasm come by means of in Sharon and all of the beats she delivers on this spot. Our director Al cleverly made positive there was loads of house for Madga’s improv, and we have been all in stitches on the set. It was an honour, and the realisation of a long-held dream, to work with each Madga and Sharon.”

Says Julia Davis, head of units & providers advertising, Google AUNZ, “Sharon was the proper accomplice to showcase how useful our new Pixel 7 telephones, Pixel Watch and Pixel Buds could be to all Australians. It was a pleasure to collaborate with Magda on this script, together with the management and collaboration from our wonderful artistic companions at 72andSunny.” 

The movie will run on TV, BVOD and On-line Video, supported by a wider built-in advertising marketing campaign for the Google Pixel 7 throughout OOH, radio, on-line and social. 

The marketing campaign follows different work from the 72andSunny and Google partnership this 12 months for Pixel, Search and the AFL.