Vodafone Concept joins palms with Hungama to launch ‘Vi Music Occasions’, Telecom Information, ET Telecom

NEW DELHI: Vodafone Idea on Thursday launched ‘Vi Music Events’ in affiliation with Hungama Music which is able to enable the telco’s customers to get pleasure from dwell performances by artists each Friday.

To begin with, Vi Music Occasions will carry a dwell live performance by Indian rock band Indian Ocean on November 4, adopted by Sunidhi Chauhan, Mame Khan, Euphoria, Sara Gurpal, Sukh-E, and others, in response to a press release by the telco.

“Vi Music Occasions is a curated providing that provides Vi clients a singular alternative to get enthralled by fabulous performances by one of the best within the music world, each Friday, and on the consolation and comfort of their place,” stated Avneesh Khosla, CMO of Vodafone Concept. “With this strategic initiative, we intend to widen the scope and depth of our digital content material choices to let our customers do extra and get extra on the Vi app.”

Vodafone Concept’s newest digital providing comes at a time when live-streamed ‘phygital’ occasions have gotten a buzzword paving the way in which for the brand new digital period.
“Hungama’s partnership with Vi goals to offer immersive dwell experiences to our audiences, with 52 spectacular digital performances by main artists from throughout the nation on Hungama Music on Vi app. Hungama is all set to increase the depth and variety of our choices for our customers,” added Siddhartha Roy, CEO, Hungama Digital Media.

The announcement comes only a day after Vodafone Concept rolled out new Vi Max postpaid plans priced at Rs 401, Rs 501, Rs 701, and a RedX Rs 1,101 plan in a bid to retain excessive ARPU clients within the backdrop of rival Bharti Airtel stating that it’s well-poised to take a lead on this phase.