When 72andSunny Discuss About Pure Magnificence – They Imply It!

Persevering with their ongoing inventive partnership, PASPALEY and 72andSunny ANZ return with a putting launch for Paspaley’s new Wild assortment. That includes enigmatic Australian-American actor Leila George, this launch celebrates the model’s connection to the uncooked pure landscapes of the Kimberley – the birthplace of Paspaley pearls.

Helmed by award-winning director and artist Adam Kiers from Playground Movies, the extra collaborators on the challenge embrace acclaimed Tongan-Australian choreographer Sela Vai, double Grammy nominated Nigerian artist Niniola, combined by Italian /Ghanian DJ producer GuiltyBeatz, with images by Australian Jake Terrey.

Paspaley | Wild from 72andSunny ANZ on Vimeo.

Leila and the group spent per week within the surreal fantastic thing about northern Australia; a spot of rugged vistas, huge expanses and a good few crocodiles. Impressed by the pure energy of the areas, choreographer Sela Vai created an iconic and adventurous free-movement piece for Leila, a skilled dancer, which she then made her personal, with Leila, the proper muse to carry the power and launch of Wild to life.

Says Leila George: “I’ve truly felt untamed myself, on this shoot. It’s the music enjoying on this wilderness and the choreographer inspiring me to improvise – that has been completely wild and untamed. It felt superb to be again in Australia capturing this marketing campaign, on this beautiful panorama, carrying essentially the most lovely pearls within the w0rld.” 

Paspaley’s newest Wild assortment is uniquely Australian and iconically Paspaley.“The Wild assortment embodies the exhilaration of nature in opposition to your pores and skin, like a swim within the ocean touched by sand, salt and sea, or a day spent roaming free within the wilderness,” explains Paspaley Inventive Director, Christine Salter. “However Wild isn’t only a place, it’s a sense. Wild permits anybody, even the city wearer, anyplace on the earth, to really feel linked to nature”

The marketing campaign is designed to create a model story, throughout the complete model expertise, from on-line movie to  digital to giant scale out of doors and in-store POS. In all, 72and Sunny created 65 belongings. 

Says Luke Martin, ECD 72andSunny ANZ: “It’s an honour to share this fourth partnership between ourselves and the Paspaley group. We consider that nice relationships result in nice work and that is testomony to that perception because the collaboration and partnership grows stronger yearly.”

Wild is an exquisitely crafted celebration of pure magnificence, that includes the world’s most interesting pearls, accessible in Paspaley boutiques and on-line. Paspaley boutiques are situated in Sydney (Martin Place and Barangaroo), Melbourne (Collins Avenue, Crown and Chadstone), Brisbane, Perth, Darwin, Broome and on-line at paspaley.com.