Sadiaa Black Magnificence Information Launches ‘Nationwide Black Magnificence Week,’ August 21-27

Nationwide Black Magnificence Week, August 21-27

“Nationwide Black Magnificence Week represents a centered alternative to (re)outline our perceptions and celebration of Black magnificence. It’s also a call-to-action for the sweetness world to maneuver towards precise fairness and illustration by normalizing, as a substitute of ‘othering,’ Black magnificence.”

DALLAS (PRWEB) August 18, 2022

Sadiaa Black Magnificence Information, the premier listing and information platform that includes Black-owned magnificence manufacturers, has declared the third full week of August as Nationwide Black Magnificence Week. The inaugural celebration will happen August 21-27, 2022, and is designed to assist change how the world sees, celebrates, and experiences Black magnificence.

Black customers — ladies, specifically — outspend different demographics in magnificence merchandise by almost 20% and drive markets and tendencies as loyal customers who’re keen to spend prime greenback to feed their magnificence fixes.
These loyal customers are additionally the least thought-about and the least seen, with a constant lack of entry to advertising and marketing, funding, assets, product decisions, and providers. As well as, Black women and girls proceed to expertise race-based discrimination towards their hair, facial options, and bodily attributes.

The disparities lengthen to the enterprise aspect, as nicely. Whereas Blacks make up 14% of the U.S. inhabitants, solely 2.5% of magnificence manufacturers are Black-owned, solely 5% of all magnificence workers are Black, and simply 2% of whole promoting {dollars} go to Black publishers with numerous audiences.

“Black shopping for energy and affect don’t correlate with how we expertise magnificence and are perceived within the magnificence trade — whether or not as customers or model homeowners,” says Stephenetta (isis) Harmon, founder and EIC, Sadiaa.

“Whereas a lot has progressed over the previous decade, there may be nonetheless a lot to do,” continued Harmon. “Nationwide Black Magnificence Week represents a centered alternative to (re)outline our perceptions and celebration of Black magnificence. It’s also a call-to-action for the sweetness world to maneuver towards precise fairness and illustration by normalizing, as a substitute of ‘othering,’ Black magnificence.”

Sadiaa will host digital and reside occasions and activations to rejoice the week, together with:

• “ABCs of Black Magnificence” — Solar., August 21 —Social media activation to kick-off celebration of Black magnificence tradition via curated content material and “flash playing cards.
• “(Re)defining & Celebrating Black Magnificence” — Mon., August 22 @ 6 pm CT —Digital city corridor that includes A’Lelia Bundles, the great-great-granddaughter of entrepreneur Madam C. J. Walker and model historian for MADAM by Madam C. J. Walker; Keya Neal, founder, Texture vs Race; and Corey Huggins, founder and international CEO, Prepared To Magnificence
• “Breaking Magnificence Boundaries” — Thurs, August 25 at 6 pm CT—Digital popstar eyeamki has been tapped to function the inaugural Nationwide Black Magnificence Week ambassador and take part in a particular reside stream.
• “Black Magnificence Room & Awards”— Saturday, August 27 @ 1-4 pm CT— Sponsored by Legacy West, this occasion will honor Texas’ Black magnificence entrepreneurs and visionaries who’ve helped affect Black magnificence tradition on a nationwide scale. Honorees embrace CURLS founder Mahisha Dellinger; movie star hairstylist Jonathan Wright; pure hair pioneer Isis Brantley; Magnificence System Group at Sally Magnificence Group Vice President April Holt; and Nu Normal founder Autumn Yarbrough.

For extra info on the week’s occasions and for tactics for people and firms to look at Nationwide Black Magnificence Week, go to blackbeautyweek.com.

ABOUT SADIAA
Sadiaa Black Magnificence Information is your passport to Black magnificence. It’s a 360-degree Black magnificence ecosystem that includes the U.S.’ premier searchable listing of Black-owned manufacturers, together with information, assets, interviews, and extra. Based by Stephenetta (isis) Harmon, a Black magnificence editor and developer, its mission is to amplify the voices of Black magnificence manufacturers and entrepreneurs whereas centering Black magnificence tradition and shopping for energy. Sadiaa provides free and paid listing listings, in addition to promoting choices, and entry to BlackBeautyWire.com, a press launch service. Sadiaa additionally hosts the web collection, “The Enterprise Of Black Magnificence,” together with mixers, bazaars, and different experiences to attach, educate and empower magnificence entrepreneurs. For extra info, go to sadiaa.com.

Share article on social media or e mail: