Stars of social media honoured at glittering occasion

Mannequin Emily Shak, TV presenters Anna Campbell-Jones and Laura Boyd, environmental scientist Laura Younger and illustrator Suzanne Scott have been amongst these recognised on the inaugural pink carpet ceremony in Glasgow.The occasion, hosted by Radio 1 presenter Arielle Free. was instigated by Mary McGowne, founding father of the Scottish Type Awards, to problem perceptions about influencers and spotlight the contributions they’re making to Scotland’s picture at residence and overseas.Shak, a style and wonder mannequin and blogger who has amassed greater than 1.5 million followers on Instagram, was hailed on the occasion as Scotland’s “superinfluencer.”Boyd, a presenter on STV, was recognised as Scotland‘s influencer of the 12 months for documenting her “actually inspirational private journey” on social media as she documented dwelling with continual myeloid leukaemia and her experiences of surrogacy.Author Graeme Johncock was honoured for Scotland’s Tales, a weblog exploring Scottish folklore and historical past, which received a particular award backed by nationwide tourism company VisitScotland to mark Scotland’s first ever “Yr of Tales.”Claire Ferguson was named journey influencer of the 12 months for documenting “low on carbon footprint travels” across the nation – in addition to the place to search out “Scotland’s finest honesty containers.”The foods and drinks classes have been received respectively by photographer and recipe creator Sonya Walos and Jack Jamieson, who runs the Scottish Mixology web page on Instagram.

Lisa Kennedy received the humanities and tradition class for The Braw and the Courageous podcast, whereas Campbell-Jones, one of many stars of the BBC present Scotland’s House of the Yr, received the interiors and design award.

Different style consultants honoured included life-style winner John Robertson, who runs the lads’s on-line journal The On a regular basis Man, and magnificence influencer of the 12 months Caroline Prepare dinner, who was hailed for championing “thought-about style, sustainable labels, pre-loved model and indie boutiques.”

Blogger Rona McMillan, who received the well being and wellbeing award, was praised for documenting her “thrilling, empowering adventures, absorbing nature.”Edinburgh-based photographer Zoe Stewart received the household award for My Little Wildlings, a weblog she created to share “the odd magic of sincere motherhood.”Sarah Hill, a celeb make-up artist whose clientele consists of Lauren Mayberry, Emeli Sande, Melanie C and Pixie Lott, was named prime magnificence influencer.Nominees needed to be both born in Scotland or based mostly in Scotland, and will both put themselves ahead or be nominated by others.

Hailed as Scotland’s largest social media star, Shak was stated to “constantly exude model, digital creativity, transparency and optimistic engagement along with her worldwide neighborhood.”Boyd was praised for the “highly effective, compelling and open method” she had documented her private journey on social media, in addition to her “tireless charity campaigning.”

McGowne: “By means of these awards we intention to problem perceptions of what constitutes an ‘influencer’ and spotlight the overwhelmingly optimistic contribution so many are making in direction of Scotland’s picture and attraction at residence and internationally.

“They’re nailing their area of interest, be it meals, style or household, and have the ability to propel messaging to their extremely engaged followers which regularly helps generate important business success for manufacturers, folks and locations.

“From initially being on the perimeter to now taking centre stage within the digital world, this can be a well timed alternative to recognise their achievements.”