Sony Music Latin Iberia COO Maria Fernandez on Latin Hitmaker Podcast – Billboard

As COO and govt vp of Sony Music Latin Iberia, María Fernández is without doubt one of the strongest ladies in Latin music. However energy isn’t on her thoughts.

“Energy is one thing I by no means sought and one thing I by no means actually take into consideration,” says Fernández. “To me, actual energy is the facility that doesn’t should be displayed.”

Fernández was lengthy a Sony secret weapon who labored largely behind-the-scenes, till her boss, CEO/president Afo Verde, nudged her ahead.

“He’s the one who instructed me that to really perceive this enterprise and contribute to it, I needed to spend extra time with managers, with artists, with individuals within the business. It allowed me to have a imaginative and prescient that usually individuals which are in finance might not have,” says Fernández, who was CFO on the label.

On this episode of Latin Hitmaker, Fernández spoke candidly about her rise to COO, balancing excessive energy work and motherhood, the ins and outs of finance and why managers are her “artists.”

Hearken to the complete podcast right here:

Listed below are three nuggets from the dialog.

On managers as artists: “I’d say my ‘artists’ are the managers I work with. I’m one thing like a supervisor’s A&R within the sense that I work very carefully with them. Particularly prior to now few years, the place a part of the strategic imaginative and prescient is to establish these individuals who have an distinctive expertise within the business and see what sort of enterprise or affiliation we will make with them.”

On her deal-making philosophy: “I’m a kind of individuals who believes that for a enterprise to achieve success, each elements have to really feel they made an excellent deal, even one or two years later. We’re betting on individuals’s expertise and it’s undoubtedly not a good suggestion to attempt to benefit from them.”

On balancing motherhood and work: “The very first thing to be clear on is, it’s not needed to decide on [between the two]. For a very long time, it was anticipated that after you had kids you had to decide on between household and work. A part of my job is to clarify that’s not the case. Positively, having a toddler means having to deal with stress, organizing your time, set up priorities. There are numerous areas the place there’s a earlier than and after, However I firmly imagine being a mother is a aggressive benefit within the office.

You’ll find all Latin Hitmaker episodes on Spotify or on most podcast platforms.