GMO Analysis Journey Survey: Distinct Patterns in Worldwide Journey Intentions Amongst APAC, Europe and North America

TOKYO–(BUSINESS WIRE)–GMO Analysis (TOKYO: 3695) performed an abroad journey survey within the final quarter of 2022 to know the variations in journey patterns between Europe, North America, and the APAC area. The survey was performed inside its panel networks with 3,000 respondents throughout six international locations, America, Canada, the UK, Germany, France and Australia. GMO Analysis had beforehand performed the identical survey¹ in October 2022 utilizing the ASIA Cloud Panel² focused at 3,328 screens in 10 Asian international locations and areas.

Europe and the US stay fashionable locations amongst respondents.

The highest three worldwide international locations that respondents from North America would most like to go to sooner or later have been: Italy (10.5%), the UK (9%) and Australia and Japan (each tied at 6.8%).³

The US is a well-liked vacation spot for Europeans and respondents within the APAC area. The Europeans polled additionally indicated their choice to journey to different international locations inside their area, primarily Spain (9.3%) and Italy (7.7%). That is just like these surveyed within the APAC area, indicating their choice for regional journey, visiting Japan (20.3%) and South Korea (6.6%). (Chart 1)

When trying on the causes for every of the international locations deciding on the US as their chosen nation to go to, the most typical causes included ‘many vacationer points of interest (25.4%)’, ‘distinctive cultural experiences (13.5%)’ and ‘its personal pure panorama (9.9%).’

As compared, respondents wish to go to Italy because it supplied ‘conventional meals/drinks (29%)’, ‘distinctive cultural experiences (24.2%)’, and ‘historic buildings/websites (12.6%)’. A big variety of respondents selected Spain as their vacation spot sooner or later for its ‘seashore resorts’ (36.1%). (Chart 2)

Frequency of journey

Within the coming 12 months, the vast majority of respondents in North America (63.1%), Europe (69.4%) and APAC (56.9%) plan to journey abroad a minimum of as soon as. Particularly, 30–40% of respondents within the U.Ok., Germany, France and Canada plan to journey overseas twice or extra, indicating a excessive willingness to journey (Chart 3). Nonetheless, compared, most respondents in Japan (88.6%) and Indonesia (73.2%) have but to make plans to journey abroad, suggesting that many in Asia stay cautious about worldwide journey.

Data sources on abroad journey

When gathering data on abroad journey, ‘net search’ and ‘phrase of mouth from mates/acquaintances’ emerged as the most typical sources throughout all international locations. ‘Journey blogs’ and ‘on-line journey companies’ have been additionally regularly used.

Nonetheless, using ‘SNS’ (social media) as a supply of knowledge varies, with a major variety of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a supply, in comparison with the comparatively low share of respondents in North America.

About GMO Analysis, Inc.

GMO Analysis Inc. affords a web-based viewers engagement platform that provides entry to a multi-country on-line panel community, the Cloud Panel. The Cloud Panel presently consists of over 52 million⁴ on-line shopper panellists throughout 16 APAC international locations, and greater than 45 companion international locations. Our companies vary from full service, sport analysis, mission administration, pattern solely, qualitative analysis, and translations, to DIY.

To study extra about GMO Analysis, go to gmo-research.com.

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¹ Learn extra concerning the Worldwide Journey Survey in Asia here.
² ASIA Cloud Panel is a shopper panel that’s specialised for the Asian areas within the GMO Analysis Cloud Panel Web analysis companies.
³ Journey inside North America (US/Canada) is excluded.
⁴ Knowledge as of January 2023.