Barcode Leisure appoints Ajay Kulkarni as its Enterprise Head

Previously main partnerships – South Asia at TikTok, Ajay will assist Barcode Leisure’s fast progress into a number one participant within the dynamic creator financial system area

MUMBAI, India, Jan. 24, 2023 /PRNewswire/ — International technology-driven influencer advertising and marketing firm, Barcode Leisure has not too long ago introduced the appointment of Ajay Kulkarni as its Enterprise Head. Ajay has joined the corporate with over 17+ years of cross-functional and diversified expertise in Income, Model Administration and Communications, Advertising and Content material Partnerships throughout the Media, Telecom and Client Tech sectors.

Because the Enterprise Head, Ajay intends to leverage his distinctive team-working and advertising and marketing capabilities to carry seamless processes to Barcode Leisure and develop the enterprise exponentially. And together with his resourcefulness and progressive perspective as an asset, he additional seeks to assist construct the corporate into one of the distinguished gamers in social commerce, influencer advertising and marketing and the content material panorama.

Previous to this, Ajay has been a part of varied marquee firms. His most up-to-date stint noticed him oversee content material and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh and Sri Lanka). Moreover this, he has additionally held the place of Assistant Vice President – Worldwide Enterprise at Time Community, the place he was chargeable for creating saliency and income for the community in worldwide markets. Moreover, Ajay has additionally labored with different notable organisations, reminiscent of Star India Pvt Ltd, Tata Teleservices, and Occasions Group (Bennett & Coleman), amongst others, within the areas of brand name, advertising and marketing and income.

Speaking about becoming a member of Barcode Leisure, Mr Ajay Kulkarni stated, “I’m delighted to be a part of the immensely specialised and gifted workforce at Barcode Leisure. The fast rise of influencers and the creator financial system at giant is a pressure to reckon with in immediately’s digital panorama. And with increasingly folks turning to content material creation as a supply of earnings alongside content material consumption, Barcode could be very well-positioned – on the intersection of influencer advertising and marketing, content material and reside commerce – to be the main firm supercharging the area. This, with unparalleled ‘phygital’ experiences, and by making it simpler for manufacturers to develop their enterprise by way of collaborations with the creator financial system. And I’m trying ahead to working with the workforce on this thrilling journey.”

Rahul Khanna, Co-founder of Barcode Leisure, added, “We’re immensely comfortable to have Ajay on board because the Enterprise Head at Barcode. Having skilled progress at a lightning-fast tempo, we’re setting our sights on leveraging this progress momentum and scaling new heights to be the subsequent massive factor within the influencer, content material and reside commerce area. And Ajay’s experience aligns completely with this imaginative and prescient. His journey, which is greater than a decade lengthy – will certainly ignite a spark and assist us as we proceed to strengthen our workforce and develop our enterprise.”

Ever since its inception in 2019, Barcode Leisure has strengthened its foothold in India’s digital sphere as trailblazers harnessing the facility of each bodily and digital worlds. The corporate helps manufacturers join and collaborate with greater than 20,000 macro and micro-influencers throughout the size and breadth of the nation and past whereas additionally enabling them to attach with 200 plus potential clients through these collaborations/influencers. Moreover, Barcode efficiently brings collectively data-led efficiency, actual human relationships, knowledgeable inventive technique, and genuine and interesting content material alongside laser-sharp paid media concentrating on. And Ajay Kulkarni’s huge experience over time will enable him to contribute and drive significant worth to its enterprise.

Ajay has additionally not too long ago authored a guide on Globalization and Worldwide Promoting printed by Sheth Publications.

About Barcode Leisure:

Barcode Leisure is a worldwide influencer advertising and marketing company, powered by influencers. The platform prides itself in bringing collectively data-led efficiency, actual human relationships, knowledgeable inventive technique, genuine participating content material, and laser-sharp paid media concentrating on.

Photograph: https://mma.prnewswire.com/media/1988838/Ajay_Kulkarni.jpg

SOURCE Barcode Leisure