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From magnificence queen to social entrepreneur: Tamara Gondo on rebuilding refugee lives and defending the surroundings | Information | Eco-Enterprise


After leaving the whole lot behind, many refugees all over the world wrestle to outlive.

In Indonesia, the vast majority of refugees are caught for a number of years earlier than they are often resettled to different nations comparable to Australia, Canada or the US. Whereas staying of their host nations awaiting resettlement, one of the necessary issues that refugees want, however usually lack, is paid work. Work provides them a way of objective, a technique to safe their dignity and to supply for his or her households.

One organisation that’s lending a lifeline to refugees in Indonesia by offering revenue incomes alternatives for them is Liberty Society, an Indonesian social enterprise that specialises in supplying companies with locally-made, sustainably-sourced clothes and merchandise. 

Co-founder and chief government of Liberty Society Tamara Gondo tells Eco-Enterprise that she grew to become all in favour of social justice when she went on a mission journey in 2012 whereas she was in center college, to Manado in North Sulawesi, Indonesia.

“That was after I noticed loads of inequality,” mentioned Tamara, who grew up in Jakarta and holds a bachelor’s diploma in communication research from Biola College. “There was a scarcity of assist for individuals in poverty.”

Impressed to enhance the lives of poor communities, Tamara began a non-profit known as Second Likelihood Initiative which targeted on sponsorship for kids and microfinancing for households. After 5 years working the non-profit, Tamara, who was Miss Indonesia Jawa Timur 2019, realised that she wanted a extra sustainable enterprise mannequin. This led her to leap into social entrepreneurship and begin Liberty Society in 2019.

As we speak Liberty Society employs 25 refugee girls from Afghanistan. In Gading Serpong, a township west of Jakarta, the place they work and reside, these girls sew t-shirts, clothes, jackets, tote baggage and pouches utilizing sustainably-sourced supplies comparable to bamboo, cotton, and even waste cloth. Liberty Society additionally goes out of its technique to keep away from plastic packaging and makes use of cassava as an alternative.

The corporate produces an impression report back to be clear to companies, that are their fundamental shoppers, in regards to the supplies that they use. 

Liberty Society’s clients are principally socially aware organisations primarily based in Indonesia and Singapore, together with fashion manufacturers that wish to ethically manufacture their gadgets.

“We can’t change the style trade alone. We’ve to work with company manufacturers and customers,” mentioned Tamara.

In 2021, Liberty Society, the United Nation’s refugee company UNHCR and Japanese retail model Uniqlo teamed as much as repurpose denim offcuts into drawstring pouches and cardholders. As a part of it its newest initiative, Tamara mentioned the corporate is working with Deloitte Indonesia to show plastic waste into upcycled merchandise comparable to laptop computer sleeves.

On this interview, Tamara talks in regards to the difficulties that refugees face in Indonesia, how Liberty Society takes care of their well-being, and the way her background within the magnificence pageant world has helped her profession.

Refugees are disadvantaged of loads of studying and development alternatives. In that sense, it appears like their life is on maintain earlier than they get resettled.

A number of organisations declare to assist moral vogue. What units Liberty Society aside?

We’re in a position to efficiently implement our training-to-employment mannequin in Indonesia. Most corporations simply rent individuals who can sew, however we take our time to coach our staff and tempo the coaching based on their development. Additionally, as an alternative of our workers simply receiving fee for his or her work, we ask them first – would this be sufficient for you? So, the truthful residing wage facet is one thing that each events agreed on.

We additionally present group assist for the workers. Aside from using them, we additionally care for his or her youngsters’s well-being. We do that by giving them monetary workshops, by serving to put their youngsters at school by partnering organisations, and by working with organisations who give them meals donations.

Inform us extra in regards to the refugee and asylum-seeking scenario in Indonesia. What difficulties do these refugees face? What’s the typical profile of a refugee girl that Liberty Society employs?

The best way I’d describe it’s they’re residing in prisons with out partitions. They don’t have an outlet for creativity, they don’t have freedom of motion. Refugees are disadvantaged of loads of studying and development alternatives. In that sense, it appears like their life is on maintain earlier than they get resettled. In the event that they do go to resettlement nations, they’re additionally usually not expert sufficient to compete in the job market there.

Eighty per cent of the refugees in Indonesia are from Afghanistan, about 40 per cent are youngsters and half are of working age. We often work with those that are refugees, not asylum seekers. They’ve a stamp of approval from UNHCR to be right here within the nation.

We vet them by our partnering organisation, which is the Studying Centre. The refugees that we make use of should be on the lookout for work, be prepared [to work], are lively in the neighborhood and have good behaviour. So there may be accountability there.

We accomplice with UNHCR, which is their livelihood accomplice, to give coaching and job alternatives for these refugees. Other than us, in Indonesia, there are not any different options for them to get a possibility like this to earn an revenue. They often get digital work elsewhere. 90 per cent of the refugee group should not in a position to earn any kind of revenue. They only obtain donations from charities.

What advantages do you give to refugees you utilize? What’s the distinction between refugees working at Liberty Society and people searching for employment elsewhere?

Most of them are the only real breadwinners for his or her households. By working with us, they’ve revenue to pay for his or her household’s primary wants or financial savings for the following nation [they go to]. They’re in a position to ship a refund to their house nation too.

In comparison with different employment, I’d say we give them extra stability when it comes to the revenue they’re able to make. It’s not a one-off challenge. Once they interact with us, they know that we’re on this for the long term.

One problem that Liberty Society seems to be at is the psychological wellbeing of the refugee girls you make use of. What are a few of the points these girls face? How does Liberty Society assist?

Refugee women working with Liberty Society

Refugee girls dealing with materials at Liberty Society. Liberty Society offers upskilling alternatives for refugee girls by coaching and employment. Picture: Tamara Gondo

We had one single mom with two youngsters, whose husband was killed by the Taliban. She struggled with despair as a result of she stored desirous about easy methods to elevate her two youngsters with none revenue. She was 40, got here to our centre as a trainee and has been with us for nearly one yr and a half. Now she will give attention to being productive and that has improved her psychological well being. She instructed us that as an alternative of “time utilizing her”, she is making good use of time now. Her youngsters come alongside together with her to the centre. They’ve a secure house to be taught and play the place she will watch over them. We’ve seen how she has develop into much more cheerful.

We additionally do group actions as soon as a month for them to mingle and construct belief with each other. It provides to the social capital that they’ve. We don’t drive them to work from 9 to 5 – in the event that they really feel like they’ll work extra, they’re rewarded primarily based on that.

How can Liberty Society affect shopper behaviour and persuade your clients to buy extra sustainably?

There are two methods. First is telling the story in regards to the product. In all our merchandise, we inform individuals who makes the product, what’s the impression of the product, and the tales behind the product. So, it is extremely clear. Hopefully this evokes individuals to be extra beneficiant and aware of their purchases.

Second is thru our advertising and marketing efforts each on-line and offline. For instance, we held an exhibition for 28 days in a prestigious mall in Jakarta to showcase our merchandise and the totally different inexperienced manufacturers and artisans that accomplice with us. In the course of the exhibition we educated customers about aware consumerism. They’ll then buy these gadgets instantly at a e-commerce website. We made it simpler for our clients to be uncovered to greener merchandise at a worth that’s reasonably priced for them too.

What do you suppose are a few of the most urgent points within the vogue trade?

Staff are underpaid and dealing in an unsafe surroundings. There are loads of factories right here the place the employees should not paid sufficient for them to maintain their day by day lives. Secondly, when the style trade produces collections, it generates a lot waste. What we actually wish to do is to alter the behaviour to make use of upcycled or recycled supplies. The following step we wish to do is to have interaction manufacturers to make use of cotton recycled from unused garments.

You had been Miss Indonesia Jawa Timur 2019. Has your background within the pageant world been a boon or bane on your profession in sustainable vogue?  

It [being in the beauty pageant] was earlier than I began the enterprise, so it grew to become a launching platform for me to begin my enterprise. It supplied me with good connections to the influencers and the media, and helped me join with corporations who wish to keep related with millennials and Gen Z.



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