EBU, Discovery awarded Olympic Video games media rights in Europe to 2032

The Worldwide Olympic Committee (IOC) mentioned on Monday it had awarded all media rights in Europe for the 4 Video games from 2026-2032 to the European Broadcasting Union (EBU) and Warner Bros. Discovery.

The EBU and Discovery bid collectively for the rights throughout 49 territories for the Milan and Cortina 2026 Winter Olympics, the 2028 Los Angeles Summer time Video games, the 2030 Winter Video games and 2032 Brisbane Olympics.

The settlement ensures free-to-air protection on tv and digital platforms by the EBU’s community of public service broadcasters, together with the British Broadcasting Company (BBC).

The IOC mentioned each EBU member will broadcast greater than 200 hours of protection of the Olympic Summer time Video games from 2026 and at the very least 100 hours of the Winter Video games.

There can even be a broad vary of radio protection, reside streaming and reporting throughout internet, app and social media platforms.

“This deal is a game-changer for public service media and demonstrates the abiding energy and solidarity of our Union,” EBU President Delphine Ernotte Cunci mentioned in a press release.

“By means of its members, the EBU has the potential to succeed in over 1 billion viewers throughout Europe through linear and non-linear platforms.”

Discovery, which owns and operates Eurosport, will proceed to current “each second” of the Video games on its streaming and digital platforms and maintain full pay-TV rights.