Dyson declares 20 new magnificence product, as tech big spends $885m on improvement

The British tech big, as soon as greatest identified for its vary of vacuum cleaners, ventured into the hair care house in 2016 with its launch of the Supersonic.

Whereas a hair dryer could not sound revolutionary, the gadget underwent a “radical redesign” to make it lighter and much much less damaging on hair, and shoppers liked it (regardless of the jaw-dropping price ticket).

The hair dryer cemented Dyson’s standing as bona fide “magnificence gurus”, which led to 2 extra magnificence creations: The AirWrap and the Corrale.

Similar to the Supersonic, the AirWrap styler and the Corrale cordless straightener weren’t any strange hair instruments – with each additionally addressing frequent complaints and points discovered with competitor fashions.

This problem-solving ethos is being carried into the thriller new “magnificence merchandise” the agency is now engaged on, firm founder Sir James Dyson instructed information.com.au’s The Beauty Diary.

“I can’t say an excessive amount of concerning the new magnificence merchandise, however these machines will look and carry out very in another way to something that’s presently obtainable, fixing issues in totally new methods,” he stated.

“They are going to be extra environment friendly too. Creating expertise for all hair sorts stays an important focus for our improvement groups.

“We’ve got already invested nicely over £100 million ($A176 million) into hair laboratories and our newest £500 million ($A885 million) funding will create new lab areas to sharpen our understanding of all world hair sorts and injury, which helps to tell the wonder expertise we’re creating.”

Regardless of our pleas, 75-year-old remained agency on holding the brand new devices a secret, stating his “lips are sealed” – however stated all the things is being designed to “flip an issue on its head”.

“We need to preserve wholesome hair by serving to to guard towards extreme warmth injury,” he stated.

“Utilizing excessive warmth to model hair, as some standard expertise does, could cause irreversible injury.”

In truth, the model is so captivated with saving our stressed-out locks, it carried out a scientific survey into hair all over the world which investigated hair well being, hair perceptions, habits and attitudes in the direction of hair styling throughout 23 markets and 23,000 individuals.

“It confirmed that individuals are conscious of hair injury however they don’t realise the microscopic long-term results it has, which might’t be undone,” he stated.

“Understanding your hair sort may help you choose the very best styling method and remedy on your good model.

“This analysis and understanding additionally informs our engineering selections, to construct machines that provide higher types backed by science, regardless of the hair sort.”

Whereas the inventor wouldn’t budge after we pleaded for him to spill on his favorite device from the present Dyson magnificence vary, he did state he was “excited” by what we’re but to expertise.

“I can’t give the sport away on what would possibly come subsequent, however I believe it can shock you.”