Iberia Companions With Spanish Celebrities To Create New Security Video

Spanish arm of the International Airlines Group, Iberia, has launched its new onboard security video. At the side of the Spanish Tourism Board Turespaña, the flag service labored with a number of native celebrities to advertise Spain as a vacationer vacation spot whereas emphasizing a number of features of plane security. Let’s dive into Iberia’s new video.

Unveiling Iberia’s newest advertising marketing campaign

The brand new onboard security video was revealed at FITUR, one of many largest Spanish commerce gala’s held in Madrid this 12 months. Iberia and Turespaña highlighted that the video was one thing each events had been actively engaged on final 12 months, with a typical objective of selling Spain among the many almost seven million passengers who fly with the flag service yearly between the US and Europe.

One of many essential components of this mission is the brand new onboard safety video that will likely be proven on the 36 plane in Iberia’s long-haul fleet, which operates routes throughout 26 locations in 17 international locations. These embrace the US, Argentina, Colombia, and Mexico, the place Turespaña focuses on attracting high-income guests to Spain.

Picture: Lukas Souza | Easy Flying

Roughly 50% of Iberia’s long-haul passengers connecting through Madrid come from the greater than 50 locations the airline gives, so the onboard security video will maximize the affect on potential worldwide guests to Spain. Miguel Sanz, Basic Director at Turespaña, emphasizes:

“This collaboration with Iberia permits us to immediately attain its hundreds of thousands of shoppers who arrive on its long-haul flights and present them that they’ll take pleasure in our seashores and good climate in Spain. They will additionally take pleasure in wealthy cultural and gastronomic experiences and distinctive leisure decisions. The video displays the range and richness of our nation, nonetheless undiscovered by many vacationers.”

Collaborating with native expertise

Whereas most airways’ onboard safety video primarily options the cabin crew and flight crew, Iberia took a novel flip to characteristic a number of Spanish celebrities in all disciplines. The video takes off with the actress Itziar Ituño strolling by the streets of Madrid to reach on the Teatro Actual, the place Iberia’s cabin crew warmly welcomes her as they’d with any passenger onboard a flight.

And whereas music and pictures present a panoramic view of Toledo, singer Rozalén receives directions on the usage of digital gadgets onboard. She’ll then proceed to maintain her cell phone in her backpack, which then transitions to turn out to be the hand baggage of the judoka Niko Shera, accompanied by Iberia’s cabin crew, as he wanders by the Plaza del Obradoiro in Santiago de Compostela.

The video then strikes to a cliff in Finisterre, the place the judoka follows the directions on stowing his hand baggage, leaving the aircraft’s aisles and evacuation routes free. Additional into the six-minute video, there’s gymnast Ray Zapata in Lanzarote, who simulates the place of the backrest for take-off and touchdown, tips on how to increase the window blind, and tips on how to fold up the footrest and desk.

As the protection video continues, extra Spanish expertise and Iberia’s cabin crew reenact different actions onboard an plane in a number of fashionable hotspots in Spain, similar to fastening the seat belt, studying to put on a life jacket, and utilizing an oxygen masks in case of an emergency onboard. There are additionally stills within the video that reinforce the no-smoking coverage and the place the emergency exit doorways are on an plane.

Picture: Iberia

Backside line

With beautiful visuals and well-paired music, Iberia’s new onboard security video definitely units fairly the usual. Though the first goal of the video was to advertise Spain, the very important security components have been properly introduced, with assistance from each the airline’s cabin crew and quite a few native skills. If folks weren’t tempted to fly with Iberia or go to Spain earlier than, they could change their minds now.

What did you consider Iberia’s new security video? Inform us within the feedback under.

• 

  Iberia

  IATA/ICAO Code:

  IB/IBE

  Airline Kind:

  Full Service Service

  Hub(s):

  Madrid Barajas Airport

  12 months Based:

  1927

  Alliance:

  oneworld

  Airline Group:

  IAG

  CEO:

  Javier Sánchez-Prieto

  Nation:

  Spain