Dia Mirza options within the new marketing campaign by magnificence model Lotus Organics+: Finest Media Data
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Natural magnificence model Lotus Organics+ has launched a brand new marketing campaign with actor Dia Mirza for its Treasured Brightening vary of skincare merchandise.
The marketing campaign revolves across the Lotus Organics+ Treasured Brightening Vary, with the movie primarily specializing in the Treasured Brightening Day Crème.
The brand new marketing campaign glows in its vivid visible type with Mirza’s robust presence furthering the message of how the Lotus Organics+ treasured brightening vary ensures vivid and glowing pores and skin.
The model movie reinforces the message that Lotus Organics+ is 100% licensed natural by highlighting the uncommon white peony flower extracts current in its Treasured Brightening Vary.
Within the movie, the actor applies the Treasured Brightening Day crème emphasising how she wants one thing particular for her glowing pores and skin. She additionally highlights how the product is free from preservatives, synthetic fragrances and reduces blemishes and pigmentation. The movie concludes by showcasing your entire Lotus Organics+ Treasured Brightening vary with Dia selling the model’s imaginative and prescient to ‘Dwell Natural’.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, mentioned, “Lotus Organics+ is a model that makes use of solely 100% licensed natural actives in its merchandise. We would like our clients to be our ‘eco-responsible accomplice’ and undertake a sustainable life-style. Within the new marketing campaign our Model Ambassador Dia Mirza highlights the natural elements that go in our Treasured Brightening Vary, efficiency of the natural elements in reaching skincare objectives and the message to all of our clients to ‘stay natural’.”
Mirza added, “Lotus Organics+ resonates with me as their merchandise use solely 100% licensed organics. I consider that it is necessary that our life-style ought to be pure, free of poisons and wholesome for the planet in addition to ourselves. Everybody should do their bit for the atmosphere and these steps start at residence, particularly, by means of the wonder care merchandise we select. Lotus Organics+ embodies the concept of a sustainable and wholesome life-style.”
The brand new marketing campaign from Lotus Organics+ will play alongside film blockbusters throughout multiplexes pan India to draw most visibility.
With an in depth media plan, the marketing campaign will even play out on the model’s social media platforms akin to Fb, Instagram and YouTube. It is going to even be aired on OTT platforms, together with Disney+ Hotstar the place the model movie will likely be aired in the course of the collection ‘Transferring in with Malaika’ wherein actress Malaika Arora will be seen utilizing Lotus Organics+ merchandise.
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