Mohegan Solar’s Behind the Scenes Actuality TV Present Wins Platinum Awards From Two Business Giants

Moreover, “All in for Mohegan”, the resort’s new promoting model marketing campaign gained three Platinum Awards, totaling a first-ever 5 Platinum Awards for the resort

UNCASVILLE, Conn., Jan. 5, 2023 /PRNewswire/ — Mohegan Solar has been acknowledged by two high-profile trade organizations, first successful the Platinum MarCom Award for the brand new “Crew Achievement” class from the Affiliation of Advertising and marketing and Communication Professionals (AMCP), and second, successful 4 Platinum Viddy Awards for excellence in Video Manufacturing.

AMCP winners are evaluated on their organizational affect, reflecting a crew that brings recognition to the corporate by trade or neighborhood endeavors and much surpasses targets and expectations. The AMCP MarCom Awards is a global artistic competitors that acknowledges excellent achievements, honoring excellence in advertising and creativity, and the exhausting work, and generosity of trade professionals. Mohegan Solar gained a Platinum award for its in style digital sequence Again of Home.

The opposite group, the Viddy Awards, began recognizing winners in 1995, when it was based by a gaggle of videographers, editors, producers, writers, and administrators. Their mission was to honor excellence in all facets of Video Manufacturing. The competitors attracts tens of hundreds of entries from over 100 nations, making it one of many largest within the historical past of movie and video. Mohegan Solar gained one a Platinum Award for its sequence Again of Home and three Platinum Awards for its new promoting model marketing campaign known as “All in for Mohegan”.

The net TV sequence, Back of House, gained each a Platinum MarCom and a Platinum Viddy. The sequence takes viewers by the work lives of a few of Mohegan’s most gifted and interesting Crew Members. The episode “A Terrific Time” from the just lately launched sixth season featured Mohegan Solar’s Nikki Cabrera and Dana Lambersky. Viewers watch as they assist manage a large-scale quirky Comedian-Con styled conference, often called Terrificon, held in Mohegan Solar’s Expo Heart.

“This crew will get an ideal feeling when Again of Home continues to obtain trade honors and will increase its viewers yearly” – mentioned George Galinsky, SVP of Advertising and marketing Communications for Mohegan. “We lengthen a heartfelt thanks to the MarCom and Viddy Awards, and to our many gifted and entertaining Crew Members who work diligently to make sure we’re demonstrating what it is prefer to work at one of many largest, most enjoyable hospitality, leisure and journey locations in North America.”

New York based mostly, Primal-NY, an award-winning manufacturing studio, produces Again of Home. This season premiered late final yr and featured an all-female forged for the primary time. It showcases many one in every of a sort behind the scenes moments at a few of Mohegan Solar’s milestone occasions and massive celebrations.

The brand new Mohegan Solar advert marketing campaign, with a 30-second commercial as its centerpiece, gained Platinum awards in three completely different classes, capturing the limitless enjoyable occurring on the resort and bringing Mohegan Solar’s complete awards haul to 5 Platinum Awards final yr. The “All in for Mohegan” advert marketing campaign gained Platinum Viddy Awards for Internet Sequence, Script Writing and Cinematography.

Created by Promoting company, TAXI, “All in for Mohegan” at present airs regionally, together with spots throughout main sporting occasions on community TV. The industrial gives a have a look at a gaggle of associates’ “night time out” as they cease by the incredible Mohegan Solar FanDuel Sportsbook, take pleasure in dinner on the jaw dropping TAO Asian Bistro & Lounge, soak up a sold-out Mohegan Solar Area present, dance at Avalon nightclub, bowl inside GAME ON, after which hit the resort for a tremendous in a single day keep, all whereas assembly new associates of all ages alongside the way in which.

The industrial now has over 13.1 million impressions and 12.9 million video performs on-line, and the Again of Home sequence has been seen in additional than 16 nations and 600 cities. The sequence has additionally confirmed to be a brand new recruiting device for expertise to affix each Mohegan Solar and Mohegan Solar’s guardian firm, Mohegan. Again of Home has beforehand gained a number of different awards in its historical past, which embrace HSMAI, Telly, Vega and Communicator honors. 

ABOUT THE VIDDY AWARDS

The Viddy Awards was based because the Videographer Awards in Dallas, Texas in 1995 by a gaggle of videographers, editors, producers, writers, and administrators. Their mission was to honor excellence in all facets of video manufacturing. Through the years, the competitors attracted tens of hundreds of entries from over 100 nations, making it one of many largest competitions within the historical past of movie and video. Viddy Awards are judged by Affiliation of Advertising and marketing and Communication Professionals (AMCP).

ABOUT THE MARCOM AWARDS

MarCom Awards honors excellence in Advertising and marketing and Communication whereas recognizing the creativity, exhausting work, and generosity of trade professionals. Since its inception in 2004, MarCom has developed into one of many largest, most-respected artistic competitions on the planet. MarCom is run by the Association of Marketing and Communication Professionals (AMCP). The worldwide group, based in 1995, consists of a number of thousand advertising, communication, promoting, public relations, digital, and net professionals. AMCP administers recognition packages, gives judges, and rewards excellent achievement and repair to the neighborhood. Previously few years alone, AMCP has contributed greater than $250,000 to charitable causes.

ABOUT BACK OF HOUSE

“Again of Home” swings the doorways of hospitality and leisure extensive open. It’s a trailblazing all-access cross to the motion behind the motion at one of many world’s largest built-in on line casino resort locations, Mohegan Solar. Get pleasure from following enjoyable, devoted resort workers as they navigate occasional mishaps of their quests to make every visitor’s keep an ideal getaway expertise. For extra data, go to backofhouse.tv the place you can too book a room, buy show tickets, gift cards and even apply for a position for a profession with Mohegan Solar.

ABOUT MOHEGAN SUN

Owned by Mohegan, Mohegan Solar is likely one of the largest, most spectacular leisure, gaming, eating and buying locations in the US. Located on 185 acres alongside the Thames River in scenic southeastern Connecticut, Mohegan Sun is house to 2 distinctive casinos, 1,600 deluxe resort rooms, two world-class spas, a golf course, over 70 outlets, eating places and bars in addition to three award-winning leisure venues together with a ten,000-seat Area. Mohegan Solar is inside easy accessibility of New York, Boston, Hartford and Windfall and situated quarter-hour from the museums, vintage outlets and waterfront of Mystic Nation. Extra data is obtainable by calling 1.888.226.7711 or visiting mohegansun.com. Join with us on Facebook, comply with us on Twitter and Instagram @mohegansun, view us on YouTube and discover us on Snapchat at username MoheganSun.

Cody Chapman
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SOURCE Mohegan Solar