MM+M, Marketing campaign US launch the Model Leisure Awards

MM+M and Marketing campaign US have launched the Brand Entertainment Awards, a brand new program that encompasses and celebrates the total gamut of branded content material integrations in fashionable advertising and marketing.

Because the variety of ad-supported media alternatives continues to shrink, manufacturers should discover distinctive and attention-grabbing methods to combine with content material throughout quite a lot of platforms. The Model Leisure Awards showcases this renaissance throughout movie, audio, documentaries, stay occasions, merchandise, internet collection, music festivals, animation, style reveals, gaming and far more.

Rebranded from its earlier incarnation because the Model Movie Awards, this distinctive awards program uplifts and celebrates a brand new wave of promoting storytelling because it meshes with client leisure, whereas rewarding the manufacturers, companies and craftspeople main the way in which of their fields. 

“Because the advert supported media panorama evolves, manufacturers should combine with the leisure shoppers actively hunt down in good, artistic and additive methods. The Model Leisure Awards seeks to have fun and honor the manufacturers and companies which might be pushing the boundaries of this new advertising and marketing frontier. We sit up for seeing the work and celebrating with you all in June,” stated Alison Weissbrot, editor, Marketing campaign US. 

Businesses, manufacturing corporations, Web3 specialists, audio producers and every other companies or craftspeople that work on the intersection of manufacturers and leisure are invited to enter by the primary deadline of March 1, 2023. 

The Model Leisure Awards usually are not for TV commercials. Although it resists simple definition, branded content material sometimes focuses on a narrative quite than a model, services or products. 

The Model Leisure Awards will conclude with a celebration of the winners at an in-person occasion in New York Metropolis in early June 2023.

This system is supported by MM+M and Marketing campaign US sister title PRWeek.

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