#NoHomeKit Marketing campaign for Shelter Sees Almost 1,000 Golf equipment Signing Up in Help of Ending Homelessness

This 12 months’s #NoHomeKit marketing campaign has seen nearly 1,000 golf equipment signing as much as swap their dwelling package for his or her away package for video games over the festive interval, practically quadrupling final 12 months’s variety of 260 golf equipment. That is the second 12 months working Darkish Horses has teamed up with housing charity Shelter to make use of the #NoHomeKit marketing campaign to sort out homelessness at Christmas. 

Golf equipment and followers supporting the marketing campaign, will swap their acquainted dwelling colors for an away or third package for Christmas fixtures, all in help of these with no protected place to name dwelling. 

Darkish Horses is increasing the initiative additional with artistic executions throughout OOH and social channels, spreading consciousness of the problem amongst followers. 

Additionally throwing his help behind the marketing campaign this 12 months is pop famous person and soccer fan Tom Grennan, main a stellar solid of celebrities who will likely be donning their away and third shirts within the coming weeks and inspiring donations to Shelter.

Darkish Horses has additionally arrange partnerships with manufacturers together with Traditional Soccer Shirts and Mitre, in addition to with a number of broadcasters and soccer media organisations, similar to Attain PLC, who will present ongoing protection to lift consciousness of the marketing campaign. 

Golf equipment and league organisations from throughout soccer have pledged their help for 12 months two. Each males’s crew throughout the highest 4 divisions in Scotland and each Scottish girls’s crew will participate this 12 months, which means for the primary time ever, Celtic will forgo their iconic inexperienced hoops at Celtic Park. 

Golf equipment within the EFL, together with Watford, Coventry Metropolis and Derby County, are additionally again having supported so efficiently final season, with Premier League membership Brighton supporting off the pitch as a consequence of PL guidelines stopping a package change in the course of the sport. 

Final 12 months was the primary installment of #NoHomeKit which – regardless of dozens of COVID-related fixture postponements – was a powerful success for the charity. Greater than  260 golf equipment from throughout the soccer pyramid took half, with celebrities like Peter Crouch, Mel C and Sadiq Khan donning away kits on Twitter. Through the marketing campaign interval, the charity noticed an uplift in donations of over £500k, which has helped discover Shelter frontline companies and the struggle in opposition to unhealthy housing and homelessness.

Darkish Horses was once more chosen for the transient by Shelter due to its deep understanding of sport and the way it may be leveraged to create a optimistic and lasting change in society. It has already created related campaigns for the likes of the FA, serving to launch its Heads Up campaign in addition to charity Soccer Past Borders, elevating points throughout the UK training system. 

As the price of dwelling disaster continues, the demand for Shelter companies is intensifying, with 25 households made homeless each 90 minutes. Which means between the primary and final whistle of any soccer match, 25 households will now not have a protected or safe place to name dwelling. 1000’s of individuals will likely be spending Christmas in dingy hostels, on pals’ sofas, and even sleeping in freezing vehicles.

Mark Lloyd, technique director at Darkish Horses, mentioned: “Homelessness is uncontrolled, however regardless of this, it continues to be a largely invisible disaster. Through the use of soccer’s most seen asset – the house package gamers put on on the pitch – this marketing campaign goals to vary that. The help from golf equipment and league organisations has been incredible in getting ready for 12 months two of #NoHomeKit, setting us as much as make this marketing campaign a daily fixture within the soccer calendar.”

Osama Bhutta, director of campaigns at Shelter, mentioned: “Final 12 months it was incredible to see followers and groups throughout the nation come collectively to struggle the housing emergency. Our frontline companies are braced for an extremely robust winter as the price of dwelling disaster bites, so it’s good that so many groups, followers and celebrities are stepping as much as make #NoHomeKit even larger this Christmas. The dedication, creativity and experience of the Darkish Horses crew has been instrumental in bringing soccer collectively for this very important trigger.”

In addition to carrying their away shirts for his or her crew’s festive fixture, followers can instantly help Shelter by donating £5 to the marketing campaign by texting ’HOME’ to 70455, or by visiting right here. (Texts value your customary community charge + £5, and Shelter receives 100% of your donation).