Fancy Face Canada magnificence providers agency eyes retail growth and own-store push

Fancy Face founder Brittany Grey took an uncommon profession path to turn out to be a magnificence entrepreneur.  “As a young person and in my early 20s I labored as an actress in Hollywood films like Chicago with Catherine Zeta-Jones,”​ Grey mentioned. “I noticed the transformative energy of make-up and realized I had a pure knack for doing make-up for myself and others, so I frolicked getting formally skilled and licensed as knowledgeable make-up artist.”​

Grey began up Fancy Face in 2006 as a luxurious hair and make-up service, masking all the things from bridal and red-carpet occasions to editorial shoots and tv. Since then it had turn out to be one in all Toronto’s most prestigious magnificence workforce, made up of 30 seasoned consultants.

“For our cosmetics and skincare product vary, we solely have standout merchandise in every class. I’ve no need to launch seven completely different eye lotions. I take the time to formulate and ensure our substances are impactful. I am going to wait anyplace from a yr to a year-and-a-half earlier than I launch one thing to make sure it is the very best in the marketplace and that it truly works. I give attention to what’s efficacious, so I’d say being solution-oriented makes us distinctive.” ​

And when it got here to NPD, the client was at all times on the entrance of Grey’s thoughts as a busy mother who not often had time for herself. “I would like them to really feel luxurious,”​ she mentioned. “If that is the one second within the day that they pamper themselves, I would like it to be impactful.”​