2022 Witnesses Chinese language Black Friday Fever to Settle down, Main Magnificence Manufacturers to Go World, Like Flower Is aware of
HANGZHOU, China, December 22, 2022–(BUSINESS WIRE)–The Double 12 Day (December twelfth), is extensively seen because the Chinese language Black Friday and is meant to be an enormous advertising day for many FMCG industries, particularly Chinese language magnificence manufacturers. Nevertheless, after seeing this 12 months‘s Double 12 efficiency, these magnificence manufacturers additionally encountered setbacks on-line and offline, partly as a result of Covid lockdown impression. This has accelerated the method of Chinese language magnificence manufacturers buckling down on world market growth.
In line with the 2022 Pan-Asian Magnificence Trade Report, the worldwide magnificence market was price $83.7 billion in 2021, and this determine is predicted to rise to $107.6 billion by 2025. As indicated by the export quantity of Chinese language magnificence merchandise from the Normal Administration of Customs of the Folks’s Republic of China, from January to June 2022, China’s export quantity of cosmetics and toiletries was 484,138 tons, with an export worth of $2.531 billion. It is usually not troublesome to think about that below the background of the fierce competitors within the Chinese language magnificence market and the slowdown within the progress of the wonder trade, many Chinese language magnificence manufacturers will go world.
The Chinese language magnificence manufacturers win out within the abroad market with their distinctive weapons, similar to excessive cost-effectiveness, fashionable designs, mature offline distribution channels, or high-click social media contents. Amongst them, Flower Is aware of (www.flowerknows.co), a brand new cutting-edge model arrange after 2016, refuses to observe any development however stands out by getting inspiration from fairy tales.
As its first trial, Flower Is aware of set foot in Japan in 2019. In 2021, its footprints expanded to the Southeast Asian market by operating shops on platforms similar to Shopee and Lazada. In mid-2022, Flower Is aware of initiated the DTC mode on the impartial stations for the European and American markets, reaching a GMV of RMB 10 million that 12 months. Flower Is aware of rises to the challenges introduced by the massive variations in make-up choice, cultural openness, and affordability by way of extra diversified providers to completely different markets. Subsequent, Flower Is aware of will proceed to interpret the fairy world with younger folks’s favourite visible language. Not too long ago, it launched the brand new rococo strawberry sequence that built-in the beautiful sweetheart afternoon tea idea primarily based on strawberry components and the 18th century rococo artwork. European and American customers would consider Louis XV work they’ve seen or French structure they’ve visited when unpacking this sequence of cosmetics. In distinction, Asian customers could be reminded of the magnificent artwork decorations within the film The Final Empress.
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Fang Gongyiliu
fanggongyiliu@flowerknows.net
18811312024
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