Azerion launches new product ‘Azerion Fanzone’, bettering the way in which sports activities golf equipment digitally interact with their fan base
Amsterdam, 20 December 2022 – Azerion has introduced the launch of ‘Azerion Fanzone’, a brand new product which can enable sports activities golf equipment to simply construct a digital surroundings for his or her group with many prospects for leisure. The corporate has already partnered with numerous sports activities establishments to create bespoke functions, bringing their devoted fan base nearer to their favorite membership, from buying tickets and merchandise to coming into boards, enjoying video games and far more. These branded experiences additionally current a robust alternative for advertisers to achieve area of interest audiences at scale, utilising Azerion’s core experience and portfolio of high-performing promoting know-how.
Azerion has a confirmed monitor document of gamifying digital environments, not solely making them extra entertaining but in addition utilizing knowledge to enhance person engagement. With Azerion Fanzone, the corporate will leverage its expertise in constructing companies round audiences and broaden into the world of sports activities, giving advertisers entry to probably the most engaged shopper teams within the world market. Comparable model hubs are already settling throughout totally different components of the digital house and can doubtless change into more and more necessary for the promoting trade, as first-party knowledge and contextual concentrating on change into central within the cookieless future.
Jurriaan van Teunenbroek, Vice President of Video games and Content material at Azerion, feedback: “At Azerion we’re all the time searching for new alternatives to ship extra nice content material and leisure within the digital house and this undertaking is one thing we’re significantly enthusiastic about. Azerion Fanzone is a pure subsequent step for us, as we hold following our technique of changing into a one-stop-shop platform within the media and leisure area.”
As probably the most fashionable types of leisure, the sports activities trade has one of many largest communities on this planet, which creates an ideal surroundings for personalisation. With Azerion Fanzone, Azerion will deliver customers a free, enjoyable method to interact with their favorite membership and work together with their fellow supporters. Together with social actions and on-line purchasing, followers will acquire entry to unique content material, video games and challenges, to indicate their abilities and fervour in a secure surroundings, with no playing or cash-out for customers.
The product launch follows the current acquisition of Targetspot by Azerion, which ushered the corporate straight into the audio promoting market. With this newest addition to its providing, Azerion is but once more demonstrating the fast progress of its platform in direction of changing into a one-stop-shop for digital media and leisure, connecting manufacturers with audiences and shoppers with nice content material.
About Azerion
Azerion is a high-growth digital leisure and media platform. As a content-driven, know-how and knowledge firm, Azerion serves shoppers, digital publishers, advertisers, and sport creators globally. Azerion’s built-in platform gives know-how options to automate the acquisition and sale of digital promoting for media patrons and sellers, supported by in-market gross sales and marketing campaign administration groups. By our know-how, content material creators, digital publishers and advertisers work with Azerion to achieve the tens of millions of individuals throughout the globe that play Azerion’s video games and consider its distributed leisure content material to extend engagement, loyalty, and drive e-commerce.
Based in 2014 by two Dutch entrepreneurs, Azerion has skilled fast enlargement pushed by natural progress and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded firm listed on Euronext Amsterdam.
For extra info go to: www.azerion.com.
Contact:
Investor Relations
ir@azerion.com
Media
press@azerion.com
Source link