Crosby takes ‘Greatest in Present’ at PRSA Greatest in Maryland Awards

Annapolis-based Crosby Advertising and marketing Communications took high honors within the 2022 Public Relations Society of America’s (PRSA) Greatest in Maryland competitors for its work with the Division of Protection’s Navy OneSource program, selling the well-being of active-duty service members and their households throughout the globe.

Crosby gained Greatest in Present for its work to assist army households with particular wants. The Distinctive Household Member Program (EFMP) marketing campaign was designed to deal with the distinctive wants of those households by offering digital instruments and outreach that make it simpler to entry providers, whereas making a extra user-friendly expertise. The award is the highest public relations honor within the state and is given for essentially the most excellent work entered within the competitors.

Two further Navy OneSource packages took awards. The primary, “United to Finish Home Abuse,” was a month-long communications marketing campaign used outreach on and off army installations to lift consciousness that stopping and responding to home abuse is a duty shared by the complete army neighborhood. The second, the “Re the We” relationships marketing campaign, encourages {couples} and single service members to strengthen their relationships with themselves and others whereas normalizing getting assist for challenges. This system gives instruments to assist army neighborhood members rekindle, retool and restore their relationships.

Sponsored by the Maryland Chapter of the PRSA, the annual Greatest in Maryland awards honors public relations practitioners within the state who, within the judgment of their friends, have efficiently addressed a communications problem with exemplary skilled talent, creativity and resourcefulness.