Superdrug and Magnificence Banks launch ‘The Magnificence Present Attraction’ for Christmas
HEALTH & BEAUTY
Superdrug has teamed up with long-term charity associate Magnificence Banks to launch The Magnificence Present Attraction.
The marketing campaign goals to encourage buyers who can to donate any undesirable magnificence and hygiene items to folks in want this Christmas.
Magnificence Banks have seen an unprecedented enhance within the want for donations all through 2022, with utilization up between 60% and 80% in comparison with earlier years. The charity says 1000’s of households have been pressured to entry a charity service for the primary time this 12 months because of the rising price of dwelling.
This December, Superdrug and Magnificence Banks have partnered to allow buyers to donate items and hygiene merchandise to The Magnificence Present Attraction in over 100 Superdrug shops throughout the UK. The merchandise most wanted embrace; genderless bathe gels and soaps, moisturisers, hairbrushes and hair merchandise, male-grooming gadgets resembling shaving gel, sanitary merchandise and nappies. The charity would additionally wish to see donations of Christmas items resembling tub and grooming units.
Superdrug prospects will be capable of drop off gadgets at a ‘Magnificence Spot’ donation level of their native Superdrug retailer.
Sali Hughes (pictured proper), Magnificence Banks co-founder, stated: “Everyone knows that the present price of dwelling disaster has hit folks actually arduous. While hygiene necessities are urgently in want, we additionally know that many individuals will forego Christmas items this 12 months with a purpose to afford the fundamentals and that’s why we’re asking those that can afford to this Christmas, to donate to The Magnificence Present Attraction.”
In accordance with a latest Superdrug survey, 84% of individuals stated that the present price of dwelling has altered how they really feel about Christmas this 12 months with many consciously altering their procuring habits with a purpose to spend much less.
Simon Comins, chief business officer at Superdrug, stated: “We’re proud to help Magnificence Banks and associate with them on The Magnificence Present Attraction marketing campaign. Superdrug will likely be donating £5,000 value of magnificence, private care and Christmas gifting merchandise to banks throughout the nation and can proceed to help our prospects and those who want it presently.
“We have now been working with Magnificence Banks for over 5 years and have seen first-hand how invaluable the work that the charity does is, particularly in these difficult instances. We all know that instances are robust, however would encourage anybody that feels in a position to, to donate by dropping items and hygiene merchandise in any of our 100+ assortment factors and assist us to help these in want this Christmas.”
Jo Jones (pictured left), Magnificence Banks co-founder, added: “We depend on the generosity of people and firms like Superdrug to allow us to do what we do. It’s due to them we are able to help folks in want this Christmas, and thereafter to make sure no-one has to endure the indignity of being unclean.
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