Ananta Lodges & Resorts Staff Up With BurdaLuxury For The Soul Competition

Introducing Soul Competition, a three-day invite-only curation of immersive experiences at The Ananta, Udaipur, organised in collaboration with BurdaLuxury. By Bayar Jain

The primary version of Soul Competition, an unique invite-only curation of immersive experiences, is ready to happen at The Ananta, Udaipur from March 3 to March 5, 2023. And to make sure a memorable time, the three-day occasion will see the approaching collectively of the bests within the area: Ananta Hotels & Resorts, India’s luxurious hospitality model; BurdaLuxury, Asia’s main media home; and The Envelop, an experiential advertising and marketing agency.

Introducing Soul Competition

What’s it?

Soul Competition goals to deliver like-minded folks collectively for unparalleled immersive experiences. Beginning March 3, the three days at The Ananta, Udaipur will come filled with considerable music, artwork, meals, and wellness choices, courtesy of BurdaLuxury.

Curated by BurdaLuxury’s three manufacturers—Travel+Leisure India & South Asia, Lifestyle Asia India, and Architecture+Design, Soul Competition will draw from the media home’s in depth expertise in luxurious occasions and experiences. In doing so, the publication home goals to vary the narrative and set a brand new benchmark for India’s hospitality trade.

Björn Rettig, CEO of BurdaLuxury weighs in, “We’re very enthusiastic about this collaboration with Ananta Group of Lodges. With our manufacturers specialising in luxurious and journey, I’m assured that our first-ever Soul Competition will deliver a brand new perspective to distinctive experiences inside the luxurious trade. With our flagship manufacturers—Journey+Leisure India & South Asia, Life-style Asia India, and Structure+Design—partnering to deliver this occasion to life, I stay up for seeing how this occasion will deliver folks collectively for a singular, one-of-a-kind expertise.”

To make this dream a actuality, the three days will function curated culinary experiences, dwell performances, wellness programmes and interactive model engagement areas. The unique visitor checklist, too, will comprise a assorted bunch. Assume designers, artists, influencers, and celebrities.

The place is it?

The Ananta, Udaipur, a haven of calm and serenity, will function the apt backdrop for the festivities. “‘Ananta’ means by no means ending. That is the imaginative and prescient I had whereas establishing our first property. Soul Competition is a gateway to Ananta’s future,” explains Mukund Goyal, Chairman, Ananta Group of Lodges.

“Soul Competition is a snapshot of what Ananta has been doing since its inception. By means of this pageant we intend to succeed in out to a bigger viewers and showcase Ananta’s hospitality,” explains Sanjay Goyal, Managing Director, Ananta Group of Lodges. Ashutosh Goyal and Mohit Goyal, Administrators, Ananta Group of Lodges, add, “The intent is to curate probably the most rejuvenating experiences for folks, to turn out to be the main hospitality chain of India.”

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