Animoca Manufacturers takes majority stake in music metaverse firm PIXELYNX

LONDON & LOS ANGELES–(BUSINESS WIRE)–Animoca Manufacturers Company Restricted (“Animoca Brands”), the corporate advancing digital property rights for gaming and the open metaverse, has taken a majority stake in Pixelynx, Inc. (“PIXELYNX”) via its managed subsidiary. PIXELYNX is a music metaverse gaming platform based by musicians and technologists deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman) together with music and gaming business veterans Ben Turner, Dean Wilson, and Inder Phull.

PIXELYNX is a Los-Angeles-based music and gaming entity working throughout 5 international locations. It’s making a bodily and digital ecosystem for artists and followers by constructing merchandise that blur the strains between music, gaming, and Web3 (a decentralized ecosystem primarily based on blockchain applied sciences). PIXELYNX’s ecosystem will present artists management over how they construct experiences with followers, companions, and platforms to create new methods for music lovers to develop, share, and monetise music.

Animoca Manufacturers has acquired a majority stake in PIXELYNX to construct, put money into, and purchase studios, infrastructure, and applied sciences that may energy the way forward for the music business via integration with gaming and Web3 applied sciences and communities.

PIXELYNX operates LynxLabs, a brand new funding program to develop the following wave of music and leisure ventures by providing them entry to funding, artists, celebrities, token design, and technical help. LynxLabs has already invested into Volta XR and Oorbit.

PIXELYNX’s upcoming debut sport ELYNXIR is a next-generation cell gaming platform that may carry followers nearer to their favourite artists via unique music content material, in-game collectibles, and playable immersive experiences.

Powered by Niantic Lightship AR know-how, ELYNXIR leverages superior augmented actuality and geolocation for gamers to find video games, music, artists, collectibles, and community-made content material. As a completely new stage of artistic immersion and gameplay within the music metaverse, ELYNXIR goals to facilitate a brand new sort of artist-to-fan collaboration that may remodel how the music business engages communities and monetizes content material, giving followers the chance to be collectors, collaborators, influencers, and buyers.

The worldwide music income is predicted to succeed in US$131 billion by 2030 (supply: Goldman Sachs, 2022). From a strategic match perspective, Animoca Manufacturers and PIXELYNX will give attention to growing new codecs of music consumption that may be scaled throughout the metaverse to unlock new income alternatives via the entry that each firms should a worldwide community of platforms, infrastructure, and rights-holders within the discipline of leisure.

PIXELYNX’s ELYNXIR will probably be built-in into the Animoca Manufacturers ecosystem with an emphasis on interoperability, open requirements, and new interactive audio-visual codecs.

Yat Siu, co-founder and govt chairman of Animoca Manufacturers, commented: “PIXELYNX is likely one of the new wave of firms which are paving novel pathways for the music business amid a serious technological shift from centralized to decentralized possession. We’re thrilled to welcome PIXELYNX to the rising household of Animoca Manufacturers and we sit up for serving to to form the forefront of the music business whereas constructing new and progressive experiences for folks world wide.”

Inder Phull, CEO of PIXELYNX, commented: “Animoca Manufacturers has established itself as a dominant participant in constructing the shared imaginative and prescient of an open metaverse. This deal marks the start of a brand new period within the music business by which Web3, gaming, and transmedia content material will unlock new codecs, income streams, and enterprise fashions that help artists, followers, and labels.”

Animoca Manufacturers had beforehand led a seed funding spherical of funding for PIXELYNX in December 2021 with participation from Solana Ventures, Alumni Ventures Blockchain Fund, Hyperedge Capital, Republic Realm, Sfermion, and others (see announcement of 6 December 2021).

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About PIXELYNX

PIXELYNX was based in 2020 by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music business visionaries Ben Turner (Graphite; IMS: Worldwide Music Summit; AFEM: Affiliation for Digital Music), Dean Wilson (Seven20 Leisure; mau5trap), and Inder Phull, a music metaverse futurist. The corporate, primarily based in London and Los Angeles, is targeted on constructing a music metaverse ecosystem that may remodel the way in which artists join and interact with their followers via gaming experiences. Its debut cell sport, ELYNXIR, started restricted entry exams in October 2022, with new options to be revealed and examined with iconic companions and group members. The complete beta of ELYNXIR will probably be out there within the first half of 2023. For extra info go to https://pixelynx.io or https://elynxir.game.

About Animoca Manufacturers

Animoca Manufacturers, a Deloitte Tech Fast winner and ranked within the Monetary Instances checklist of High Growth Companies Asia-Pacific 2021, is a pacesetter in digital leisure, blockchain, and gamification that’s working to advance digital property rights and contribute to the institution of the open metaverse. The corporate develops and publishes a broad portfolio of merchandise together with the REVV token and SAND token; authentic video games together with The Sandbox, Loopy Kings, and Loopy Protection Heroes; and merchandise using widespread mental properties together with Disney, WWE, Snoop Dogg, The Strolling Lifeless, Energy Rangers, MotoGP™, and Method E. It has a number of subsidiaries, together with The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and Pixelynx. Animoca Manufacturers has a rising portfolio of greater than 380 investments, together with Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA High Shot), Yield Guild Video games, Concord, Alien Worlds, Star Atlas, and others. For extra info go to www.animocabrands.com or comply with on Twitter or Facebook.