Zalando discontinues Zircle secondhand vogue platform

Zalando relaunched its resale app Zircle in November last year in an effort to make it simpler for customers to purchase and promote pre-owned vogue gadgets.

The Zircle app, launched in Germany underneath the identify “wardrobe” in 2018, complemented Zalando’s pre-owned class supply obtainable in 13 of the retailer’s 23 European markets.

In a press release, the corporate mentioned: “We’ve decided to decommission the standalone Zircle app, the C2C market the place prospects might promote and purchase second-hand vogue from one another. Our prospects are on the coronary heart of all the things that we do, and we’re dedicated to serving to them lengthen the lifetime of their clothes.

“Thus, we’ll totally deal with the pre-owned class on Zalando Vogue Retailer the place prospects can proceed searching for pre-owned vogue.”

In September, Zalando was among four brands to join forces on a new programme – Reshoes – aimed toward accelerating the circularity of the footwear trade.

Launched by innovation platform CETIA, with the help of the Nouvelle-Aquitaine Area in France, the 4 gamers – Zalando, Declathlon, Groupe Eram and Revalorem – are launching Reshoes on the preparation of sneakers for the recycling of their soles.