Stereo Is The Go-To App For The Fashion Set—It’s A 15-Second Podcast, Celebration Snippet, And Clapback, All In One
Contained in the Stereo app, which goals for “dialog, not content material.”
Twitter was once cool, now it’s seeing a mass exodus since Elon Musk took maintain of the social media platform. Celebrities like Gigi Hadid and Toni Braxton have fled Twitter after the Musk takeover, together with Whoopi Goldberg, Shonda Rhimes, in addition to Tea Leoni, Alex Winter, and comic Jenny Slate.
Now, the fashion set is shifting onto different platforms, primarily Instagram and TikTok. Some are even flocking to a brand new platform referred to as Stereo, which is seeing the likes of celebrities like Ashley Benson, who simply launched her personal fragrance line, musician Landon Barker (Travis Barker’s son), in addition to trend influencers Bretman Rock and Drew Afualo.
HOLLYWOOD, CALIFORNIA – OCTOBER 12: Ashley Benson attends Screamfest LA Screening of WellGo USA’s … [+]
As an alternative of a 140-character Tweet, Stereo provides 15-second soundbites for the final word clapback—or to your very personal sizzling take. It’s being referred to as “the place spontaneous conversations occur,” which is true, however it’s additionally the place individuals can ask questions, like an open-source survey—from “what’s your favourite new skincare brands?” to “what’s your favourite period in trend historical past?” and it does get individuals speaking, with mini conversations made out of 15-second soundbites, which is aiming for “dialog, not content material.”
WEST HOLLYWOOD, CALIFORNIA – NOVEMBER 17: Landon Asher Barker attends the 2022 GQ Males Of The Yr … [+]
Different style-centric subjects which have popped up on Stereo embody Oscars pink carpet sizzling takes, to opinions of Gigi Hadid’s trend line, star seems on the MTV VMAs, and elegance predictions for the MET Gala pink carpet in 2023.
All this enjoyable is introduced on by the co-founders, who hail from the founding groups of Tinder and Bumble, particularly Andrey Andreev and Rosette Pambakian, who goal to create space for the brand new era, particularly the culture-forward chatterboxes.
NEW YORK, NY – NOVEMBER 07: Gigi Hadid attends 2022 CFDA Style Awards on November 7, 2022 at … [+]
Scrolling via the app is refreshing as a result of its so intimate, such as you’re sitting in somebody’s dwelling, taking a part of a cocktail party dialog. And the 15-second restrict on every sound file makes certain that rants don’t go on for too lengthy—protecting it contemporary and enjoyable. Stereo is sort of a personal dialog you possibly can have with individuals that may chime in on via voice notes.
The avatar styling is nothing in need of enjoyable. Everybody has a custom-made avatar and profile the place you possibly can observe others—that are gussied up in, however every soundbite you despatched out into the app has an audio clip the place individuals can chat about trending subjects—out of your favourite sneakers to put on to work, to the ethics of fur, and hashtags like #realtalk, and the place you examine in every day to weigh in on “would you moderately” choices, or to dish on relationship disasters and get recommendation in your newest office dilemma.
A peek into the newsfeed of Stereo app
Is it a steppingstone to podcasting? Maybe. Or possibly Stereo is simply its personal factor.
It is virtually like an actual time podcast, however extra conversational, much less rant-like. As an alternative of listening in (and skipping via adverts), you get to leap into the dialog at any time you need, discover new customers to observe and spark a debate in information, popular culture, psychological well being, and relationship.
Stereo app
Might audio-based apps be the way forward for social media? Particularly when the visually impaired group want extra accessible audible apps. There’s Amp, based by retail large Amazon, which rivals the pandemic favourite, Clubhouse, which is saturated with lots of people speaking on the identical time.
“Voice gives a layer of authenticity that overproduced, over curated, image-driven social media platforms can’t,” stated Rosette Pambakian, co-founder and CMO at Stereo.
“And once you give individuals a time restrict, they produce extra considerate content material and make each second depend, so at Stereo, our goal is to get social media again to its purest type—dialog.”
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