Shoe Carnival Launches ‘Buyer Pleasant’ Common Rewards Program

In episode 374 of Complete Retail Talks, Editor-in-Chief Joe Keenan interviews Deb Hannah, senior vice chairman of selling and company communications at Shoe Carnival, one of many nation’s largest household footwear retailers and mum or dad firm of Shoe Station. Hannah discusses the mixing of Shoe Station into the Shoe Carnival enterprise following its current acquisition (0:50), the launch of its new common rewards program, Shoe Perks (2:30), and the advantages for loyalty members (3:52).

As well as, Hannah particulars how Shoe Carnival transitioned current Shoe Station loyalty members into the newly mixed program (5:13), the advertising ways driving new sign-ups (6:43), and the way the retailer is factoring in buyer suggestions to enhance its loyalty choices (9:38). Lastly, Hannah discusses the objectives Shoe Carnival has set for the success and progress of the common loyalty program (12:18).

Deb Hannah is the senior vice chairman of selling and company communications at Shoe Carnival the place she leads CRM/loyalty, analytics, company communications, e-commerce, in addition to built-in advertising, retailer design and artistic. Previous to Shoe Carnival, Hannah spent over 20 years in numerous advertising, merchandising and administration roles in shopper packaged items and retail for corporations resembling Kellogg, Starbucks, and Kimberly-Clark. She has an undergraduate diploma from Texas A&M and an MBA from Goizueta Enterprise Faculty at Emory College.