Mugler Brings Vogue and Magnificence to the Selfridges Nook Store – WWD

LONDON — The scent of style.

French luxurious model Mugler is taking up Selfridge’s Nook Store with “Physique Areas” till Dec. 3, dedicating the area to the model’s signature scents Angel, Alien and Alien Goddess together with choose items from its Mugler fall 2022 and spring 2023 collections in addition to festive presents.

The Nook Store encompasses a collection of reflective silver floor sculptures created in partnership with Random Studios to showcase the human physique and its pure contours.

“Our Mugler set up at Selfridges was born from my love of curves. The pop-up is an over-scaled collection of sculptures impressed by the human type and in-built Mugler’s signature chrome. I beloved the concept of a daring view from the road and a way more intimate expertise when contained in the sculptures,” stated American designer Casey Cadwallader, artistic director of Mugler, who joined the home in 2017.

That is the primary time the model has arrange an immersive pop-up. “[It’s] a novel strategy that’s accompanied by a robust architectural gesture. It’s all the audacity and creativity of our home gathered in a single place,” stated Danièle Lahana-Aidenbaum, world president of Mugler style and fragrances.

A restricted variety of the fragrances might be bought in chrome hues. Angel, considered one of Mugler’s bestselling scents, is getting a particular therapy with the model producing 30 distinctive bottles which can be hand-blown and hand-sculpted and out there on the pop-up.

Present and new prospects of Mugler perfumes will be capable to refill their bottles on the perfume fountain on the Corner Shop. Angel has been refillable since 1992 and the model has promised to eliminate the set up sustainably and ethically.

Ranging from 25 kilos, Mugler stationery and enjoying playing cards might be out there as a nod to the festive interval forward.